Adaptation of this business plan is possible for similar project on the territory of Russia and countries of CIS.
Essence and idea of the project: creation of the payment service «EQ-Pay».
Specifics of the project: creation of unified system of acceptance and control of online payments, which integrates the different payment systems and is a mediator between Internet entrepreneurs and online buyers of goods and services.
Audience of the project: segments of B2B (Internet entrepreneurs) and B2C (final consumers, payers). The Russian-speaking population of CIS, European countries and the USA, which conducts the entrepreneurial activity in the territory of mentioned countries, were considered as B2B audience.
|
Geography of Audience |
Number of companies |
|
United States of America |
* |
|
Europe |
* |
|
CIS |
* |
|
|
|
|
TOTAL |
62,473 |
A state of the market:
Financial indicators of the project:
|
Indicator |
Unit |
Value |
|
Necessary investment |
$ |
*** |
|
NPV |
$ |
*** |
|
IRR annual |
% |
*** |
|
Payback period |
years |
*** |
|
Discounted payback period |
years |
2.24 |
Excerpts from Research:
After the buyer’s definition of his purchase, he is addressed to the payment page of «EQ-Pay», where he chooses the convenient payment method.
Anyone of «EQ-Pay» system’s clients (the Internet entrepreneurs) has his own virtual account, where the funds from online buyers of goods and services are primary transferred.
A seller is informed about entering of payments in his favor. The client of «EQ-Pay» can take his funds in one of three ways:
The fees for services of payments accepting amount to 2.9% of sum, which is transferred in a favor of the «EQ-Pay» system client.
Benefits of System for the Internet Entrepreneurs:
Benefits of System for Online Buyers of Goods and Services
|
List of Tables, Figures and Diagrams |
3 |
|
Executive Summary |
5 |
|
1. Project Description |
6 |
|
2. Analysis of Market of Electronic Payment Systems (EPS) |
9 |
|
2.1. Global Market of E-Commerce |
9 |
|
2.2. Global Market of Electronic Payment Systems |
11 |
|
2.2.1. Market Key Players |
12 |
|
2.2.2. Market Forecasts |
13 |
|
2.2.3. Tendencies of Electronic Payments Market by Countries and Regions |
15 |
|
2.3. Project Audience |
18 |
|
3. Description of Services |
24 |
|
3.1.Basic Algorithms of the Service |
24 |
|
3.2.Main Clients’ Groups |
26 |
|
3.3.Potential of Project Services Development |
27 |
|
3.4.Requirements for the Users’ Identification |
29 |
|
3.5.Prohibited Business Categories in Accordance to the Requirements for Project Implementation |
32 |
|
3.6.Prohibited Jurisdictions |
34 |
|
3.7.Anti-Terrorism Measures and Anti-Money Laundering of Project |
35 |
|
3.8.Security and Fraud Prevention |
35 |
|
4. Project Partners |
36 |
|
5. Competitive Environment |
37 |
|
6. Project Marketing |
54 |
|
7. Project Personnel |
58 |
|
8. Financial Plan |
61 |
|
8.1. Assumptions of the Project |
61 |
|
8.2. Seasonality of the Project |
61 |
|
8.3. Sales Volume of Project Services |
62 |
|
8.4. Revenue of the Project |
64 |
|
8.5.Personnel of the Project |
65 |
|
8.6.Categories of Costs by the Project |
69 |
|
8.7.Cash Flow Statement |
70 |
|
8.8.Basic Financial Indicators of Economic Efficiency of the Project |
73 |
|
9. Sensibility Analysis of Project |
75 |
|
INFORMATION ABOUT THE «VTSConsulting» COMPANY |
81 |
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