Adaptation of this business plan is possible for similar project on the territory of Russia and countries of CIS.
The financial model in separate file is attached to this business plan, which makes it easy to build a new financial plan by entering the appropriate data.
Essence and idea of the project: creation of the payment service «EQ-Pay».
Specifics of the project: creation of unified system of acceptance and control of online payments, which integrates the different payment systems and is a mediator between Internet entrepreneurs and online buyers of goods and services.
Audience of the project: segments of B2B (Internet entrepreneurs) and B2C (final consumers, payers). The Russian-speaking population of CIS, European countries and the USA, which conducts the entrepreneurial activity in the territory of mentioned countries, were considered as B2B audience.
Geography of Audience |
Number of companies |
United States of America |
* |
Europe |
* |
CIS |
* |
|
|
TOTAL |
62,473 |
A state of the market:
Financial indicators of the project:
Indicator |
Unit |
Value |
Necessary investment |
$ |
*** |
NPV |
$ |
*** |
IRR annual |
% |
*** |
Payback period |
years |
*** |
Discounted payback period |
years |
2.24 |
Excerpts from Research:
After the buyer’s definition of his purchase, he is addressed to the payment page of «EQ-Pay», where he chooses the convenient payment method.
Anyone of «EQ-Pay» system’s clients (the Internet entrepreneurs) has his own virtual account, where the funds from online buyers of goods and services are primary transferred.
A seller is informed about entering of payments in his favor. The client of «EQ-Pay» can take his funds in one of three ways:
The fees for services of payments accepting amount to 2.9% of sum, which is transferred in a favor of the «EQ-Pay» system client.
Benefits of System for the Internet Entrepreneurs:
Benefits of System for Online Buyers of Goods and Services
List of Tables, Figures and Diagrams |
3 |
Executive Summary |
5 |
1. Project Description |
6 |
2. Analysis of Market of Electronic Payment Systems (EPS) |
9 |
2.1. Global Market of E-Commerce |
9 |
2.2. Global Market of Electronic Payment Systems |
11 |
2.2.1. Market Key Players |
12 |
2.2.2. Market Forecasts |
13 |
2.2.3. Tendencies of Electronic Payments Market by Countries and Regions |
15 |
2.3. Project Audience |
18 |
3. Description of Services |
24 |
3.1.Basic Algorithms of the Service |
24 |
3.2.Main Clients’ Groups |
26 |
3.3.Potential of Project Services Development |
27 |
3.4.Requirements for the Users’ Identification |
29 |
3.5.Prohibited Business Categories in Accordance to the Requirements for Project Implementation |
32 |
3.6.Prohibited Jurisdictions |
34 |
3.7.Anti-Terrorism Measures and Anti-Money Laundering of Project |
35 |
3.8.Security and Fraud Prevention |
35 |
4. Project Partners |
36 |
5. Competitive Environment |
37 |
6. Project Marketing |
54 |
7. Project Personnel |
58 |
8. Financial Plan |
61 |
8.1. Assumptions of the Project |
61 |
8.2. Seasonality of the Project |
61 |
8.3. Sales Volume of Project Services |
62 |
8.4. Revenue of the Project |
64 |
8.5.Personnel of the Project |
65 |
8.6.Categories of Costs by the Project |
69 |
8.7.Cash Flow Statement |
70 |
8.8.Basic Financial Indicators of Economic Efficiency of the Project |
73 |
9. Sensibility Analysis of Project |
75 |
INFORMATION ABOUT THE «VTSConsulting» COMPANY |
81 |