Маркетинговое исследование"Technical consumer goods chains in Russia"

Overview

This market research is aimed on the analysis of the Russian consumer electronics and appliances (CEA) retail in Russia and its major players.

The main topics of the report are:

• current state of retail in Russia and the main market trends;
• macroeconomic factors for development of the Russian technical consumer goods market;
• major segments of Russian TCG market;
• major players of consumer electronics and appliances retail in Russia;
• regional features of CEA retail development in Russia;
• financial results of CEA chains in Russia.

Sources of information
The sources of information for the market research:

• databases («Interfax-AKI»; FIRA; IA “Infoline”;”Prime BIR”);
• statistical information (Federal State Statistics Service of Russian Federation; Ministry of Economic Development of Russian Federation; Ministry of Regional Development of Russian Federation; International Monetary Fund; European Central Bank and others)
• media (newspapers and magazines; informational agencies; company Internet sites);
• personal and phone interviews with market players, including CEA chains representatives, CEA market suppliers;
• analytical reports (analytical reports and data from independent experts; financial statements of companies; forecasts and calculations of Inventica);
• legal documents regulating the trade in Russia (RF Law “On Trade”, RF Law “On Protection of Consumers’ Rights”, State Standard RF GOST R 51121-97 "Non-food products. Consumer Information. General Requirements")

Description of the research:

The research consists of 3 main parts.

The first part of the research is focused on the macroeconomic factors which influence the development of the Russian retail and technical consumer goods market. Comparisons of all important indicators with developed and BRIC countries are also represented in the report.

The analysis helps to evaluate the influence of financial crisis on the TCG market and identify the factors determining the market to forecast its development in the mid-term perspective

In the second part of the research we concentrate on several questions, such as:

• types of consumer electronics and appliances stores (CEA) in Russia;
• types of CEA chains operating in Russia;
• major players of CEA retail in Russia;
• regional features of CEA retail in Russia

The third part of the research gives detailed description of major CEA retailers in Russia.

Additional information

The report is supplied with database of Russian consumer electronics and appliances chain stores, which provides such information as:

• chain store brand and its operator;
• chain type;
• chain turnover;
• number of stores;
• type of stores;
• regional coverage of chain stores

The database contains additional information about TOP 10 consumer electronics and appliances retailers:

• Russian market entry date;
• store area;
• product range;
• changes in the number of stores;
• operator’s share of technical consumer goods (TCG) market;
• operator’s share of consumer electronics and appliances (CEA) chain stores total turnover;
• operator’s share of total CEA chain stores;
• development plans