Маркетинговое исследование «DIY market in Russia» (на английском языке)

Overview

This market research is aimed on the analysis of the Russian DIY market and its attractiveness for investors and suppliers of DIY goods.

The main topics of the report are:

• current state of retail in Russia and the main market trends;
• macroeconomic factors for development of the Russian DIY market;
• distribution channels of DIY goods;
• major players of DIY market in Russia;
• regional features of DIY market development in Russia;
• operating conditions of Russian DIY chains;
• financial solvency of DIY chains in Russia.

Sources of information
The sources of information for the market research:

• databases («Interfax-AKI»; FIRA; IA “Infoline”;”Prime BIR”);
• statistical information (Federal State Statistics Service of Russian Federation; Ministry of Economic Development of Russian Federation; Ministry of Regional Development of Russian Federation; International Monetary Fund; European Central Bank; European DIY Retail Association (EDRA); DIY Global; European Federation of DIY Manufacturers (FEDIYMA); Wikipedia.org and others)
• media (newspapers and magazines; informational agencies; company Internet sites);
• personal and phone interviews with market players, including DIY chains representatives, DIY market suppliers;
• analytical reports (analytical reports and data from independent experts; financial statements of companies; forecasts and calculations of Inventica);
• legal documents regulating the trade in Russia (RF Law “On Trade”, RF Law “On Protection of Consumers’ Rights”, State Standard RF GOST R 51121-97 "Non-food products. Consumer Information. General Requirements")

Description of the research:

This research is updated version of Inventica previous research of the Russian DIY market which was completed in summer 2011. New interviews with DIY chains representatives and suppliers were held and information about market players was verified.

The research consists of 4 main parts.

The first part of the research is focused on the macroeconomic factors which influence the development of the Russian retail and DIY market. Comparisons of all important indicators with developed and BRIC countries are also represented in the report.

The analysis helps to evaluate the influence of financial crisis on the DIY market and identify the factors determining the market to forecast its development in the mid-term perspective

In the second part of the research we concentrate on several questions, such as:

• main distribution channels of DIY goods in Russia;
• share of civilized retail on DIY market in Russia;
• types of DIY stores and chains operating in Russia;
• major players of DIY market in Russia;
• DIY store types;
• regional features of DIY market in Russia

The third part of the research gives the detailed description of the operating conditions of Russian DIY chains including:

• general requirements;
• delivery terms;
• packaging and labeling;
• payment terms;
• bonuses;
• marketing costs;
• prices;
• penalties;
• total contract cost;
• procurement processes.

In the fourth part we provide financial solvency rating of DIY chain stores based on information obtained from DIY chain stores suppliers, commercial courts and other sources. This rating reflects the risks of default in payments to suppliers from certain retailers.

Additional information

The report is supplied with database of Russian DIY chain stores, which provides such information as:

• chain store brand and its operator;
• chain type;
• chain turnover;
• retail and wholesale sales;
• number of stores;
• type of stores;
• regional coverage of chain stores

The database contains additional information about TOP 10 DIY retailers:

• Russian market entry date;
• store area;
• product mix;
• product range;
• changes in the number of stores;
• operator’s share of DIY market;
• operator’s share of regional DIY markets;
• operator’s share of DIY chain stores total turnover;
• operator’s share of total DIY chain stores total number;
• development plans;