Russian consumer market and FMCG retail chains rating: October 2015.

Objective: analysis of trends in retailing and in the consumer market, structured description, comparative analysis, monitoring of investments and organic growth dynamics, ranking of operational and financial indicators of more than 200 major FMCG chains in Russia. 


Research use: benchmarking, analysis of competitors and partners, marketing and strategic planning, searching for customers and partners, preparation for negotiations with retail chains. 

Time framework: Dynamics (market capacity and dynamics) from 2007. Operational and financial indicators of largest FMCG chains from 2011. Results of 2014-2015 and July 2015. Forecast for 2015 (retail market capacity and dynamics, consumer incomes, strategy and plans of the largest FMCG chains). 

Publication deadline: October 2015 (the previous version was published in the September 2015). 

Key market figures: Russian retail market’s capacity in 2014 exceeded RUB 26.1 trillion (incl. VAT). Food sales exceeded RUB 12.2 trillion (incl. VAT). The modern retail format’s share was 62% in 2014. About 22% of it is TOP 10 largest FMCG retailers and about 24% – almost 700 other FMCG chains (including specialized chains and stores at gas filling stations). 

 

Research preferences: Monthly analysis and structured description of the consumer market. Most important events in food retail, including governmental regulation (new legislative acts and initiatives). Monthly monitoring of more than 200 largest FMCG chains (corporative events, operational, financial and investment activity). 

Resources: 300 man-day (around RUB 1,5 m). 

Structure and objectives by sections: 
Rating of FMCG retail chains of Russia 
Operational results of 130 largest FMCG chains by formats: stores number and selling space dynamics (hypermarket, supermarket, discounter, convenience store). The most significant stores opening and closing. Ratings by number, selling space, revenue of TOP 50 FMCG chains in Russia (with over RUB 10 bn in revenue in 2014), selling space growth structure and dynamics by chains and formats. 
Section I. Retail trends and development in Russia 
Macroeconomic retail: turnover and money supply dynamics, turnover forecast. Leading indicator of retail development. Governmental regulation of retail. Structure of retail turnover by businesses types. Regional structure of retail turnover. Food market inflation. Incomes and expenditures of population. Monetary policy. Consumer expectations and confidence of population 
Section II. Key events for FMCG retail in Russia 
Important events for FMCG retailers in Russia. Expert assessment of the Russian market by INFOLine’s specialists. Case – operational and analytical information on vital questions. 
Section III. Key events and plans of major FMCG chains 
Current information on largest FMCG retail chains in Russia: strategy and plans, results and forecasts, investments, stores opening and closing, stores opening in 2015, new formats development, A&M, resignations and appointments, logistics, private label , interaction with consumers and suppliers, corporative events, top management and contact information. 


Research methods and data sources

• Monthly expert polling and interviews of more than 200 Russian retail FMCG chains
• Questionnaire survey of more than 100 FMCG retail chains, monitoring and analysis of operational and financial results
• Monitoring in commercial real estate market.
• Monitoring of over 2000 mass media. .