MARKETING REPORT «The world market of traditional and online lotteries»

CONTENTS   2

1. PARAMETERS OF THE RESEARCH   4

2. MARKET OF TRADITIONAL AND ONLINE LOTTERIES   5

2.1. EUROPEAN UNION COUNTRIES   5

2.1.1. Main indicators of the market of lotteries   5

2.1.2. Key trends on the market of lotteries   18

2.1.3. Role of online lotteries on the market   19

2.1.4. State regulation of the industry   25

2.2. GREAT BRITAIN   30

2.2.1. Main indicators of the market of lotteries   30

2.2.2. Key trends on the market of lotteries   47

2.2.3. Role of online lotteries on the market   49

2.2.4. State regulation of the industry   50

2.3. GERMANY   51

2.2.1. Main indicators of the market of lotteries   51

3.2.2. Key trends on the market of lotteries   53

2.3.3. Role of online lotteries on the market   54

2.2.4. State regulation of the industry   58

2.4. FRANCE   59

2.4.1. Main indicators of the market of lotteries   59

2.4.2. Key trends on the market of lotteries   62

2.4.3. Role of online lotteries on the market   64

2.4.4. State regulation of the industry   66

2.5. ITALY   67

2.5.1. Main indicators of the market of lotteries   67

2.5.2. Key trends on the market of lotteries   71

2.5.3. Role of online lotteries on the market   72

2.5.4. State regulation of the industry   75

2.6. USA   77

2.6.1. Main indicators of the market of lotteries   77

2.6.2. Key trends on the market of lotteries   82

2.6.3. Role of online lotteries on the market   83

2.6.4. State regulation of the industry   86

2.7. CANADA   87

2.7.1. Main indicators of the market of lotteries   87

2.7.2. Key trends on the market of lotteries   91

2.7.3. Role of online lotteries on the market   92

2.7.4. State regulation of the industry   93

2.8. CHINA   94

2.8.1. Main indicators of the market of lotteries   94

2.8.2. Key trends on the market of lotteries   100

2.8.3. Role of online lotteries on the market   101

2.8.4. State regulation of the industry   104

2.8.5. Regulation of the cryptocurrency   105

2.9. SOUTHERN KOREA  106

2.9.1. Main indicators of the market of lotteries   106

2.9.2. Key trends on the market of lotteries   109

2.9.3. Role of online lotteries on the market   109

2.9.4. State regulation of the industry   111

2.9.5. Regulation of the cryptocurrency   112

3. MARKET OF MOBILE ONLINE LOTTERIES   113

3.1. CHARACTERISTICS OF CONSUMERS   113

3.2. MARKET CONDITION              115

3.3. FACTORS AFFECTING DEMAND   117

3.4. VOLUME AND DYNAMICS OF THE MARKET   118

4. PROBLEMS OF THE MARKET OF TRADITIONAL LOTTERIES   121

5. MAIN CONCLUSIONS   122

List of diagrams

Diagram  1. Structure of sales for lotteries by members of the European Lotteries Association in the countries of the European Union by game category, %

Diagram 2. Lottery sales for Draw Based Games of members of the European Lotteries Association (EU), €M

Diagram 3. Sales for all lottery categories by EL members in the EU, €M

Diagram 4. Structure of sales for lotteries by members of the European Lotteries Association by game category (all countries), %

Diagram 5. Lottery sales for the industry of Draw Based Games of members of the European Lotteries Association (all EL members), €M

Diagram 6. Lottery sales for all game categories of the European Lotteries Association (all EU members), €M

Diagram 7. Structure of the Gross Gaming Revenue of members of the European Lotteries Association by game category (EU countries), %

Diagram 8. Gross Gaming Revenue for the industry of Draw Based Games of members of the European Lotteries Association (EU countries), €M

Diagram 9. Gross Gaming Revenue for all game categories of members of the членов European Lotteries Association (EU countries), €M

Diagram 10. Structure of Gross Gaming Revenue of members of the European Lotteries Association by game category (all EL countries), %

Diagram 11. Gross Gaming Revenue for Draw Based Games of members of the European Lotteries Association (all EL countries), €M

Diagram 12. Gross Gaming Revenue for all game categories of members of the European Lotteries Association (all EL members), €M

Diagram 13. Proportion of the adult population in Europe, playing the lottery, %

Diagram 14. Share of online sales in total sales of lottery games in Europe, %

Diagram 15. Structure of Gross Gaming Revenue for online lotteries of members of the European Lotteries Association by game category, %

Diagram 16. Gross Gaming Revenue for online lotteries of all categories of members of the European Lotteries Association, €M

Diagram 17. Share of online lotteries in the structure of Gross Gaming Revenue for lotteries of all categories of members of the European Lotteries Association, %

Diagram  18. Валовой доход онлайн-лотерей в отрасли игр на основе розыгрыша членов European Lotteries Association, млн. евро

Diagram 19. Share of online lotteries in the structure of Gross Gaming Revenue for lotteries in the industry of Draw Based Games of members of the European Lotteries Association, %

Diagram 20. Gross Gaming Yield of the National Lottery in the UK, £M

Diagram 21. National Lottery. Split of proceeds from ticket sales, %

Diagram 22 National Lottery. Primary contribution (Balance to good causes), £M

Diagram 23. National Lottery. Prizes, £M

Diagram 24. National Lottery. Lottery duty, £M

Diagram 25. National Lottery. Retention by licensee, £M

Diagram 26. National Lottery. Retailers' commission, £M

Diagram 27. Gross Gaming Yield in Bingo sector in the UK, £M

Diagram 28. Gross Gaming Yield in Bingo sector in the UK by game, %

Diagram 29. Number of premises by operator, %

Diagram 30. Gross Gaming Yield in Lotteries sector in the UK, £M

Diagram 31. Large society lotteries prizes, expenses and balance to good causes, %

Diagram 32. Large society lotteries, balance to good causes, £M

Diagram 33. Large society lotteries, prizes, £M

Diagram 34. Large society lotteries, expenditures, £M

Diagram 35. Distribution of gambling participants excluding the National Lottery in the United Kingdom (UK), by age, 2016

Diagram 36. Distribution of gambling participants excluding the National Lottery in the United Kingdom (UK), by age, 2016

Diagram 37. Distribution of gambling participants in the UK as of March 2017 by game category

Diagram 38. Share of male adults participating in the National Lottery draw in Wales in 2016, by age group

Diagram 39. Share of male adults participating in scratchcard lottery games in Wales in 2016, by age group

Diagram 40. Share of male adults participating in other lotteries in Wales in 2016, by age group

Diagram 41. Gross Gaming Yield in the online industry for casino, betting and bingo in the UK, £M

Diagram 42. Split of price of the lottery ticket Euro-Lotto in Germany, %

Diagram 43. Tax revenues in Germany from betting on racing and lotteries, €bn

Diagram 44. Share of citizens participated in online gambling games for money during the year in Germany, %

Diagram 45. Participation in online gambling games in Germany by segment, %

Diagram 46. Share of online players playing via mobile devices in Germany, %

Diagram 47. Structure of results of participation in online gambling games in Germany, %

Diagram 48. Sales of La Française des Jeux, €M

Diagram 49. Annual change in the sales of the group La Française des Jeux between 2015 and 2016, by type of game

Diagram 50. Distribution of rates on sports in la Française des Jeux in 2016, %

Diagram 51. Française des Jeux: Total online sales, €M

Diagram 52. Share of online sales of Française des Jeux in the total sales volume, %

Diagram 53. Gross Gaming Revenue in the gambling games industry in Italy, €bn

Diagram 54. Share of lotteries and AWP in the Gross Gaming Revenue in the gambling industry in Italy, %

Diagram 55. Gross Gaming Revenue from lotteries and AWP, €bn

Diagram 56. Share of video lotteries in the GGR in the gambling games industry in Italy, %

Diagram 57. Gross Gaming Revenue from video lotteries in Italy, €bn

Diagram 58. Gross Gaming Revenue from the regulated online and mobile sectors in Italy, €bn

Diagram 59. Share of online players in the gambling games industry in Italy, %

Diagram 60. Structure of the Gross Gaming Revenue in online gambling games industry in Italy by type of games, %

Diagram 61. Sales of state lotteries in the United States, $bn

Diagram 62. Profits of state lotteries in the United States, $bn

Diagram 63. Profits of state and local lotteries in the United States, $bn

Diagram 64. Share of the U.S. population buying a majority of lottery tickets, %

Diagram 65. Frequency of participation in lotteries per year over the past 12 months in the United States, %

Diagram 66. Share of retail sales in USA coming from the Internet in 2017, %

Diagram 67. Share of retail sales in USA coming from the Internet according to the forecast  for 2022, %

Diagram 68. Share of the US population making online purchases, %

Diagram 69. Share of the US population making online purchases via mobile devices, %

Diagram 70. Share of the US population making online purchases via links in social networks, %

Diagram 71. Sales of provincial lotteries in Canada, bn Canadian dollars

Diagram 72. Sales of lotteries in Canada in 2016, by province (in bn Canadian dollars)

Diagram 73. Profits of provincial lotteries in Canada, bn Canadian dollars

Diagram 74. Profits of lotteries in Canada in 2016, by province (in mln Canadian dollars)

Diagram 75. Frequency of purchasing lottery tickets in casino in Canada, %

Diagram 76. Welfare and sports lottery sales in China, bln yuan

Diagram 77. Structure of sales in the lottery industry in China by types, %

Diagram 78. Sales of welfare lottery, bn yuan

Diagram 79. Sales of welfare lottery, bn yuan

Diagram 80. Welfare lottery issuing units, unit

Diagram 81. China's share in the global retail sales of e-Commerce, %

Diagram 82. Share of money spent on online shopping in Asia, arrived from China, %

Diagram 83. Share of residents of China who used a mobile phone to make purchases, %

Diagram 84. Lottery sales in Korea, $bn

Diagram 85. Lottery Fund in Korea, $bn

Diagram 86. Share of Koreans buying lottery tickets, %

Diagram 87. Distribution of lottery winnings in South Korea, %

Diagram 88. Online sales of lottery tickets in Korea, $bn

Diagram 89. Sales of Internet lottery in Korea, $M

Diagram 90. Share of lotteries in North America that use online sales, %

Diagram 91. Share of lotteries in Europe that use online sales, %

Diagram 92. Revenue of online and offline gambling games, $bn

Diagram 93. Share of online gambling games in the total revenue, %

Diagram 94. Structure of the global online gambling games market, Share of lotteries in the global online gambling games market

List of schemes

Scheme 1. State regulation of the lottery market in China

Scheme 2. Structure of the lottery industry in South Korea

List of tables

Table  1. Key indicators of the members of the European Lotteries Association

Table 2. EL members in the EU: Lottery sales by game category – 2016 (€M)

Table 3. EL Members in the EU: Lottery sales by game category – Development 2012 - 2016 (€M)

Table 4. EL Members in the EU: Lottery sales by game category – 2016 (€M)

Table 5. EL Members: Lottery sales by game category – Development 2012 - 2016 (€M)

Table 6. EL members in the EU: GGR by game category – 2016 (€M)

Table 7. EL members in the EU: GGR by game category – Development 2012 – 2016 (€M))

Table 8. EL members: GGR by game category – 2016 (€M)

Table 9. EL members in the EU: GGR by game category – Development 2012 – 2016 (€M))

Table 10. EL members: Online GGR by game category – Development 2012 - 2016 (€M)

Table 11. Gross Gaming Yield in the UK by game category, £M

Table 12. National Lottery. Split of proceeds from ticket sales, £M

Table 13. Lottery licences

Table 14. Split of proceeds from ticket sales, £M

Table 15. Key performance indicators of the lottery Powerball

Table 16. Key performance indicators of the lottery Mega Ball Mega Millions