Project idea. After over 15 years of daily monitoring and focus on the Russian economy and its segments, INFOLine came up with the idea of creating a unique product – a comprehensive line of research into the key sectors of the Russian economy. The analytical materials describe the development of industries over the past 5 years and growth prospects for the next 3 years in the following areas:
The research is based on a common methodology and structure helping not only to obtain detailed insights into one industry, but also to explore and compare diverse sectors.
N. B.! The research has been released in an innovative format of a convenient e-presentation: this is the most preferable format, which, in addition to the text, includes a large amount of graphic material (drawings, diagrams, tables), as well as hyperlinks to the most important regulatory documents and corporate websites. First time all products are available in English!
Relevance of the research “Non-Food retail and consumer market of Russia. Growth prospects in 2017-2019”.
The events of 2014, steep ruble devaluation, slapped embargo on EU food products and, as a result, big price spikes in the consumer market, falling purchasing power caused dramatic deterioration in the industry.
The retail turnover in kind lost 10% in 2015. In 2016, the downward trend persisted: the retail turnover in kind dropped 4.6% to 28.3 tn. RUB by the end of the year. In 2017, the decline in the retail turnover slowed, during 5 months of 2017 the retail turnover in kind shrank by 0.8% (in the same period of 2016, the decline reached 4.9%).
The consumer behavior changed in 2015-2016: Russians began to save more and tried to become more rational and savvy in their spending. It is crucial that this is not a temporary phenomenon triggered by the crisis, but a new paradigm for the development of the industry and the society for the next 3-5 years.
Nevertheless, the revenue of most big-league retailers included in INFOLine Retail Russia TOP-100 is demonstrating double-digit growth. Those ranked in the TOP-100 of Russian retail opened 12,000 new stores with 3.4 M sq. m selling space in 2016. This is a new high in terms of expansion in Russia.
In order to understand the pace of recovery in the retail market and future expectations, we conducted a comprehensive research of the industry covering all its segments. With the help of this product, you will be able to determine the position of your company regarding the development trends in the industry and plan possible ways of business growth.
Purposes of the research:
The research findings can be used in: benchmarking, competitor analysis, marketing and strategic planning, prospecting for new customers and partners, preparing for negotiations with retail chains.
Research timeline: Dynamics since 2011, results of 2016 (macroeconomic indicators of retail trade, demand in the consumer market, capacity and market dynamics by segments, operating and financial indicators of retail chains). Outlooks for 2017-2019 (capacity, dynamics and structure of the retail market in Russia by segments (DIY & Household, furniture, consumer electronics, computer equipment and mobile devices, fashion and baby goods, beauty products and drogerie, drugstores, online stores), strategies and plans for the development of the biggest chains).
Research schedule: Q2 2017.
Research objectives and structure by sections:
Part 1. Key indicators of retail trade and consumer market. Macroeconomic indicators of retail trade – dynamics of turnover and money supply. Structure of retail turnover by types of goods and organizations. Regional structure of retail turnover. Inflation in the Food and Non-Food market. Personal incomes and spending. Monetary policy. Consumer expectations and confidence.
Part 2. Government regulation of retail trade. Government regulation of FMCG and Non-Food retail.
Part 3. Individual segments. Market dynamics and capacity, trends and development prospects, outlooks for market segments (DIY & Household, furniture, consumer electronics, computer equipment and mobile devices, fashion and baby goods, beauty products and drogerie, drugstores, online stores). We also provide the ratings of retail chains in each segment (by revenue, number of stores, selling space) and prospects for the development of the biggest retailers. Description of flagship events in the industry: development of supply chain systems and distribution centers, M&A, resignations and appointments, rebranding and development of new formats.
Part 4. Market of malls. Key indicators of the mall market, the largest commissioned malls, the rating of mall owners, key industry events, investment projects in the early stages of construction, news of the largest projects in progress.
Part 5. Outlook for Non-Food retail turnover by segments in 2017-2019. Scenario conditions and indicators of economic development in Russia in 2017-2019, INFOLine’s Non-Food retail development scenarios, the outlook for the dynamics of personal incomes and spending, the outlook for retail turnover, the outlook for retail turnover by segments: DIY & Household, furniture, consumer electronics, computer equipment and mobile devices, fashion and baby goods, beauty products and drogerie, drugstores, online stores.
Track record and references: INFOLine has carried out customized research and engaged in independent research on Russian retail trade since 2005, prepared cross-section and industry ratings in the following areas: FMCG, DIY, etc. Our regular customers exceed 50 retail chains (including market leaders: X5 Retail Group , O'KEY, Lenta, Auchan, Leroy Merlin, IKEA, OBI, Castorama, Petrovich Trading House Ltd., Maxidom, M.Video, Eldorado, Yulmart, etc.) and more than 100 manufacturers and suppliers of consumer goods (Procter&Gamble, Coca-Cola, Pepsi, SABMiller, Fazer, Mars, Henkel, Tarkett, Saint-Gobain, Henkel, Knauf and many others).
The rating of the largest retailers in Russia INFOLine Retail Russia TOP-100 is the most reputable and quoted, it is regularly used in publications by leading business media such as Kommersant, Vedomosti, RBC, etc. In addition, INFOLine IA has unique research competencies and experience in various sectors of the economy: Food and Non-Food retail, commercial real estate, etc.
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