N.B.! The research is available in English and Russian.
Relevance of the research “Russia’s farming industry. Development prospects in 2017”.
Russia’s farming industry faces a period of strong growth. The food embargo and ruble devaluation in 2014-2015 spurred business development in the farming and food industry. Thus, companies seek to occupy vacant niches as soon as possible. Weak competition and substantial government support of the industry ensured the best conditions for the development of domestic enterprises.
Russian manufacturers ramp up own production, both in their usual and in new categories, taking niches previously occupied by imports. In addition, the weak ruble makes Russian goods attractive and competitive in foreign markets, opening up new opportunities for domestic enterprises. Besides traditional export categories, such as grain and sunflower oil, domestic producers have embarked on sugar and poultry exports. Russian farms have increased their share in the export of cereals in the global market, beating out the United States in this indicator and coming out on top in the world in terms of volume.
As to crop farming, grain is not the only category demonstrating growth. The sector of greenhouse vegetables surged by almost 17% in 2016 and will continue double-digit growth in 2017-2018, with 875 Thousand tons production volume. Farmers start more vineyards, fruit orchards and grow other crops. Only in 2016, over RUB200 bn was spent on various subsidy programs for the industry, a lot more than for any other sector of the Russian economy. The government promises not to cut funding of the agricultural sector in 2017.
Livestock breeding demonstrated a variety of trends in 2016. Thus, meat production grew by 4.4% in Russia and reached almost 10 M tons in slaughter weight. Again, the key driver of livestock breeding in Russia was pork, whose production growth exceeded 8.5% by the end of the year. Cattle breeding in Russia remained at the level of 2015: the production growth at farms was offset by a decrease in cattle bred by households. Poultry production in Russia grew by 3.5% in 2016 year-on-year. The core factor of this sharp slowdown in growth (8.9% in 2015) was the market oversaturation, which in turn caused reduced poultry production in some regions. The production of milk in Russia in 2016 remained at the last year’s level – 30.8 M tons.
The farming industry of Russia is growing for the third consecutive year being a driver of the entire country’s economy. To obtain in-depth insights into the industry and understand how and in which areas it will develop further, we have conducted comprehensive research of the farming industry, food production and food market. This product will help you to determine the position of your company relative to the pace of the industry and define your future business development.
Purposes of the research:
Top synergistic effect can be achieved through the combination of the research “Russia’s farming industry. Development prospects in 2017-2019” with other INFOLine studies on the industry:
Regular monitoring of the farming sector, food industry and food market as part of Theme-based news service:
Databases of market players:
The research findings can be used in: marketing and strategic planning. Overall analysis of the farming industry and its sectors, as well as benchmarking and competitor analysis.
Research timeline: indicators of the industry since 2011, general statistics for the country and regional statistics as of 2016 (production volume and sales of farming produce, farmland areas, gross yield, export and import operations), development prospects in 2017 (macroeconomic indicators, individual investment projects).
Research schedule: Q2 2017
In addition to the detailed analysis of the industry’s development, the research features:
Research objectives and structure by sections:
Part I. Current condition of Russia’s farming industry: core indicators of the food industry, information on the lending of producers, the volume of food exports and imports.
Part II. Landmark events of Russia’s farming industry: government support of the industry, legislative changes, M&A, resignations and appointments, international activities (food market development, food embargo, import substitution and export potential).
Part III. Investing activity in the farming industry: description of investing activity in the farming industry and food industry, ratings of the largest projects, findings of the market survey of the largest farms.
Part IV. Condition of individual sectors: in-depth description of the state of affairs across all core areas of the farming industry: crop farming and livestock breeding (meat and dairy, poultry, grains, leguminous and oil, beetroot, vegetables and fruit), demonstration of current companies’ projects, specific investment plans of companies, in particular, the launch of construction of cattle-breeding and greenhouse facilities, orchard starts.
Part V. Rating of the big-league agricultural groups of Russia: description of the leading market players, the visualization of companies’ markets and brands, financial indicators, a land bank and gross yield. The research also provides a unique rating of companies by costs of declared investment projects in the farming industry in 2017-2020.
Part VI. Development prospects of Russia’s farming industry: description of development scenarios for the farming industry in 2017.
Track record and references: INFOLine IA has offered customized research and published independent studies on FMCG retail and food market since 2005. Our regular customers are FMCG chains (including the market leaders: Magnit, X5 Retail Group, Auchan, DIXY, Metro Cash&Carry, Lenta, O’KEY, Selgros, Maria RA, etc., domestic and foreign manufacturers and suppliers of groceries, farming companies (Dymov Group, Valio, Soyuzoptorg, Karavay, UNICONF, Solnechnye Produkty Group, KBK Cheremushki, BKK Kolomensky, Stern Ingredients, Sibirsky Gurman, Mondelēz Rus, NMGK Group, Blago Group, Soyuzsnab, Rusagro Group, Baltika Breweries, EFKO Group, Coca-Cola, Pepsi, SABMiller, Fazer, Mars), etc.
На развитие предпринимательства оказывает влияние совокупность факторов: следующие социально-демографические, экономические, культурно-образовательные факторы, уровень развития науки и техники, природно-экономические условия, политико-правовые факторы и информационная среда. Группа факторов, влияющих на предпринимательскую, относится к факторам предпринимательского климата. По своей сути эти факторы являются условием реализации предпринимательского потенциала:
В связи с этим программы поощрения в виде скидок, бонусов и персональных предложений стали обязательным условием для ведения розничной торговли. На данный момент российский покупатель, привыкнув к скидкам, зачастую психологически не готов платить полную стоимость.
— Как Вы оцениваете состояние fashion-рынка и результаты компании за 2019 год? Всех ли поставленных целей удалось достичь?