This marketing research report analyzes the development of the Russian perfume and cosmetics retail market in 2011 and 2012, and its medium-term development outlook. According to the report, Russia is one of the world's largest perfume and cosmetics markets, showing high growth rates compared to mature European and U.S. markets. Overall, chain retail is one of the key growth drivers for the retail market.
The report outlines global development trends for the retail perfume and cosmetics industry, compares data on the Russian market with other countries, identifies similarities, and contains forecasts with regard to future development trends.
The report analyzes key market data (exports, imports, value of retail sales) and offers forecasts for perfume and cosmetics retail segment with regard to specialized chains, drogeries, direct sales, etc. The updated version includes official statistics on retail sales and imports in 2012. The report also provides a breakdown of the market by perfume and cosmetics trade channels and formats, and highlights development factors for 2013-2015.
This marketing research report covers regional expansion by key perfume and cosmetics chains, including local players. .
The following research methods were used in this report:
- Desk study
- Questionnaire survey among specialty retail chains
- Analyzing statistical data released by the Federal Customs Service of the Russian Federation
- Desk study sources include materials taken from print and online media conference materials.
This research project was carried out in October - December 2012, and in January 2013. It was updated in March 2013.
Table of contents
List of diagrams
List of tables
Foreign Perfume and cosmetics market: results and development trends
Global economic growth forecast for 2012-2015
Global and European perfume and cosmetics market trends
Russia's economic trends in 2012 and forecast for 2013-2015
The Russian economy in 2012
Forecast for the Russian economy in 2013-2015
Development of retail trade in 2011-2012 and forecast for 2013-2015
Consumer price inflation
Russia's perfume and cosmetics market in 2011-2012
Perfume and cosmetics production trends in Russia
Perfume and cosmetics imports to Russia
Outlook for perfume and cosmetics market
Russia's largest perfume and cosmetics retailers: trends and expansion outlook
Natural and organic cosmetics chains
Perfume and cosmetics products Distribution channels
Specialty stores/perfume and cosmetics retail chains
Direct sales/Catalog sales
Other direct sales companies
Pharmacy chains' private labels
Food supermarkets, hypermarkets, and cash & carry
Development of perfume and cosmetics retail chains in the Russian regions
Perfume and cosmetics retail development trends in the Russian regions
Fig. 1. Global economic growth trends for 2007-2012 and forecast for 2013-2015, %
Fig. 2. Global trade trends (goods and services) in 2007-2012, forecast for 2013-2014, %
Fig. 3. Global perfume and cosmetics market - breakdown by country, 2011
Fig. 4. Nominal GDP, RUB bn, in 2006-2012 and forecast for 2013-2015
Fig. 5. Nominal volume of retail trade in Russia, RUB bn, in 2006-2012 and forecast for 2013-2015
Fig. 6. Changes in the value of Russia's perfume and cosmetics market in 2001-2012, (not including illegal imports)
Fig. 7. MoM changes of non-FSU perfume and cosmetics imports in monetary terms, January-December 2012 and January 2013
Fig. 8. Geographical breakdown of perfume and cosmetics imports in monetary terms in 2012, %.
Fig. 9. Product breakdown of imports (TN VED) in monetary terms from the largest perfume and cosmetics importing countries in 2012, %
Fig. 10. Russian consumer confidence index in Q1-Q4 2012
Fig. 11. Changes of key macroeconomic indicators determining the development of retail trade, %, 2006-2012, outlook for 2013-2015.
Fig. 12. Russia's perfume and cosmetics market outlook for 2013-2015 (illegal imports not considered), $ bn.
Fig. 13. Number of perfume and cosmetics retail chain stores in 2008-2012, units.
Fig. 14. Consolidation level of Russia's perfume and cosmetics retail chains - top 4 companies' share of total perfume and cosmetics retail sales in 2006-2011.
Fig. 15. Growth of stores in biggest perfume and cosmetics chains in 2005-2012, %
Fig. 16 Largest perfume and cosmetics retailers in 2011
Fig. 17. Revenue of natural and organic cosmetics chains in 2009-2012, $ m.
Fig. 18. Dynamics in the structure of distribution channels for perfume and cosmetics products (share in the total market in monetary terms), 2007-2011, %
Fig. 19. Breakdown by market share of specialized perfume and cosmetics retailers (not incl. drogeries), 2011.
Fig. 20. The share of drogeries in Russia's perfume and cosmetics retail in 2009-2012, %
Fig. 21. Drogeries - breakdown by type of chain, %, October 2012.
Fig. 22. Largest direct perfume and cosmetics sales companies in Russia, %, 2011
Fig. 23. Changes in the value of cosmetics product sales in pharmacies in Russia in retail prices, 2005-2011, $ mln.
Fig. 24. Structure of cosmetics sales in pharmacies - breakdown by product type, 2011
Fig. 25. Retail trade turnover in the Russian perfume and cosmetics segment, breakdown by regions, 2011
Fig. 26. Distribution of perfume and cosmetics chain retail outlets (including drogeries) by Russia's federal districts in 2008-2012.
Fig. 27. Perfume and cosmetics chain retailers (including drogeries) in major Russian cities, 2009-2012.
Fig. 28. Saturation of major Russian cities with perfume and cosmetics chain retail stores in 2009-2012
Table 1. GDP growth rates in the customs union and ukraine in 2010-2015, %
Table 2. Perfume and cosmetics export volumes from europe in 2007-2011, top 20, usd ‘000
Table 3. Key economic indicators in russia, 2009-2012, % year-on-year
Table 4. Average annual currency rates in 2006-2012, forecast for 2012-2015.
Table 5. Key social and economic development indicators in russia for 2012-2015 (options a, 2 and 1)
Table 6. Consumer price growth structure in 2010-2012 and forecast for 2013-2015
Table 7. Retail sales of perfumes, cosmetics and soap in 2008-2012 (‘000 rubles)
Table 8. Regional breakdown of russia's perfume and cosmetics output, ‘000 rubles, 2007-2011 and january-september 2012.
Table 9. Revenue of russia's largest perfume and cosmetics producers, mln rubles, 2007-2011
Table 10. A breakdown by product group of imports of main perfume and cosmetics products (10-digit code in the foreign trade activity commodity classification (tn ved)), 2009-2012, ‘000 us dollars, %
Table 11. A breakdown by product group of imports of main perfume and cosmetics products in 2009-2012 (10-digit code in the foreign trade activity commodity classification (tn ved)), ‘000 tons, %
Table 12. Russia's largest perfume and cosmetics chains by revenue in 2011
Table 13. Ranking of regional chains by number of stores in october 2012.
Table 14. Ranking of largest natural & organic cosmetic and soap chains by number of stores, october 2012.
Table 15. Top 10 brands in selective cosmetics sales in pharmacies, 2011, %
Table 16. Top 10 brands in cosmeceuticals sales in pharmacies, 2011, %
Table 17. Top 10 brands in total mass-market cosmetics sales in pharmacies, 2011, %
Table 18. Private labels in pharmacy chains
Table 19. Perfume and cosmetics retail trade in russia in 2010-2012, rub ‘000, breakdown by federal districts
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