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Russian market of vodka, liqueurs and spirits. Current situation and forecast
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Демоверсия
Intesco Research Group

Russian market of vodka, liqueurs and spirits. Current situation and forecast

Дата выпуска: 14 августа 2011
Количество страниц: 179
Срок предоставления работы: 1 день
ID: 35717
52 350 ₽
Демоверсия
Описание Содержание
Описание

Subject of the research:

RUSSIAN MARKET OF VODKA, LIQUEURS AND SPIRITS

Goal of research:

EVALUATION OF THE RUSSIAN MARKET AND FORECAST OF ITS DEVELOPMENT FOR 2011-2012.

Region of research:

RUSSIA AND REGIONS OF RF

Main blocks of research:

ANALYSIS OF VODKA, LIQUEURS AND SPIRITS RETAIL SALES

VOLUME OF STOCKS OF VODKA, LIQUEURS AND SPIRITS AT THE RETAIL SALES OUTLETS OF RUSSIA

PRODUCTION OF VODKA, LIQUEURS AND SPIRITS IN RUSSIA

LARGEST RUSSIAN PRODUCERS OF VODKA, LIQUEURS AND SPIRITS

ANALYSIS OF VODKA, LIQUEURS AND SPIRITS IMPORT

ANALYSIS OF VODKA, LIQUEURS AND SPIRITS EXPORT

PRODUCER PRICES FOP VODKA IN RUSSIA

RETAIL PRICES FOR VODKA

STATE REGULATION OF RUSSIAN VODKA, LIQUEURS AND SPIRITS MARKET

FORECAST OF THE RUSSIAN VODKA, LIQUEURS AND SPIRITS MARKET DEVELOPMENT IN 2011-2012.

Largest Russian companies with profiles:

«LIKYEROVODOCHNY ZAVOD «TOPAZ» JSC

«MOSKOVSKY ZAVOD «KRISTALL» JSC

«OMSKVINPROM» LLC

«TATSPIRTPROM» JSC

“BASHSPIRT” JSC

Production volumes, financial activities data, balance sheets, profit and loss statements, cash-flow statements, the subsidiaries and other data about these main companies were presented.

Information sources used:

Federal State Statistics Service

Economic Development Ministry

Federal Customs Service

Federal Tax Service

Field expert evaluations

Retail sale reports

Materials of the field’s main players

Field print and electronic publications

The research contains 59 schedules, 35 diagrams and 74 tables.

 


EXTRACTS FROM RESEARCH

 

ANALYSIS OF RETAIL PRICES FOR VODKA, LIQUEURS AND SPIRITS 

In the last years the volumes of retail sales of vodka, liqueurs and spirits in Russia tend to decrease. In 2009 the demand for the products reduced by *,3%, and the sales volume amounted to *** mln. decaliters.

In 2010 the volume of retail sales reduced by 7% more and reached 154,5 mln. decaliters.

Sales of alcohol in Russia have seasonal nature. The traditional peak is observed in the forth quarter, when people buy alcohol for the New Year’s holidays. In the first quarter the demand for alcohol usually falls off as compared to the last quarter of the previous year. A similar dynamics was observed also in the beginning of 2011.

In 2009-2010 the sales of vodka, liqueurs and spirits reduced almost in all the districts. The only exception was the North-Western Federal District, where in 2010 the sales of these products grew by ***%.

PRODUCTION OF VODKA, LIQUEURS AND SPIRITS

In 2007-2009 the production of vodka, liqueurs and spirits reduced. In 2008 this reduction amounted to ***%, and in 2009 – 6,9%. In 2010, the dynamics shifted to a positive one and the production of these goods increased by *** as compared to 2009 and by ***% as compared to the year 2007 before crisis.

The majority of all the vodka in Russia is produced in *** Federal District. In 2010 the production of this district amounted to *0,2 mln. deciliters of products. The supply to the market of *** Federal District companies almost halved (***mln. deciliters). Among the three leading districts on production of vodka there is the Siberian Federal District: in 2010 the production here amounted to ** mln. deciliters.

The largest region on vodka production in Russia is ***. In 2010 the production here amounted to *2,6 mln. deciliters. Producers *** that ranked second on the production volumes in 2010, supplied to the market twice as little vodka (**,5 mln. deciliters). The three leading regions included also Omsk Region, where the production amounted to ** mln. deciliters. The list of the largest vodka producing regions in 2010 included also Tatarstan ans St. Petersburg, where the production was equal to ** mln. decaliters of products.

ANALYSIS OF RUSSIAN IMPORT OF VODKA, LIQUEURS AND SPIRITS

Volume of vodka, liqueurs and spirits import to the territory of the Russian Federation reduced by *** during 2009, however, in 2010 the volumes of these products import restored, having expressed the growth of ***%. Total in 2010 the import of vodka, liqueurs and spirits to Russia from other countries amounted to *** ths. tons.

Aggregate cost of vodka, liqueurs and spirits imported to Russia in 2010 amounted to *** mln. USD.

***% of total alcoholic products import to Russia in 2010 accounted for ***. The share of *** amounted to ***%, *** – 11%. Rum and liqueurs held about 4% each in the structure of the Russian import of alcohol in physical terms. The content of imported gin was relatively small (0,5%).

CONSUMER PREFERENCES AND SEGMENTATION OF VODKA, LIQUEURS AND SRIRITS MARKET

Cheap vodka puts pressure on the popular brands with price from 120 to 150 rubles per bottle. The reason is not only in the decrease of the population’s income, but also in excessively strong competition in the mid-price segment, which misleads the customers. Under the conditions of decreasing sales only the most “historically deserved” brands have the best chances for the new popularity lift.

Mid-price segment for vodka from 120 to 150 rubles in many regions gives way to the cheapest vodka at a price of 89 rubles for 0,5 liter.

During the first quarter of this year the production in the cheapest segment increased by ***%. At that, vodka costing more than 150 rubles holds today maximum ***% of the legal market volume, and vodka costing more than 200 rubles - *,7% of the legal market volume in 2009.

In 2010 the most popular brand of vodka was «***», in 2009 – «***». In general, the positions of brands are not marked by permanence, which means the preferences of population may change and the success of the companies’ promotion policies too.
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Содержание

METHODS OF RESEARCH

LIST OF SCHEDULES, DIAGRAMS, TABLES AND SCHEMES

1. CHARACTERISTICS OF RUSSIAN CONSUMERS

1.1. Dynamics of population

1.2. Social standard of living dynamics

2. SUBJECT OF RESEARCH

2.1. Characteristics of vodka

2.2. History of vodka

2.2. Vodka production technologies

2.3. Classifications of vodka, liqueurs and spirits

Classification of vodka, liqueurs and spirits by types

Classification of vodka, liqueurs and spirits as per All-Russian Classification of Products

Classification of vodka, liqueurs and spirits as per Foreign Economic Activity Commodity Nomenclature

3. ANALYSIS OF VODKA, LIQUEURS AND SPIRITS RETAILING

3.1. Dynamics of vodka, liqueurs and spirits retailing by years

3.2. Dynamics of vodka, liqueurs and spirits retailing by quarters

3.3. Volumes of vodka, liqueurs and spirits retailing by federal districts

3.4. Structure of vodka, liqueurs and spirits retailing by federal districts

3.5. Largest RF regions by vodka, liqueurs and spirits retailing

3.6. Regional structure of vodka, liqueurs and spirits retailing

4. AVERAGE VODKA, LIQUEURS AND SPIRITS RETAILING IN RF

4.1. Dynamics of average vodka, liqueurs and spirits retailing in Russia by years

4.2. Volumes of average vodka, liqueurs and spirits retailing in federal districts

4.3. Largest Russian regions by volumes of average vodka, liqueurs and spirits retailing

5. VOLUMES VODKA, LIQUEURS AND SPIRITS STOCKS AT THE RETAIL COMPANIES OF RUSSIA

6. RAW MATERIALS BASE FOR PRODUCTION OF VODKA, LIQUEURS AND SPIRITS

6.1. Production of ethyl alcohol

Dynamics of ethyl alcohol production volumes by years

Dynamics of ethyl alcohol production volumes by months

Volumes of ethyl alcohol production in federal districts of RF

Structure of ethyl alcohol production by federal districts of RF 

Volumes of ethyl alcohol production in RF regions

Regional structure of Russian ethyl alcohol production

6.2. Largest Russian producers of ethyl alcohol

Volumes of the largest Russian companies’ production 

Structure of production by the largest Russian companies

7. PRODUCTION OF VODKA, LIQUEURS AND SPIRITS IN RUSSIA

7.1. Use of production facilities by the producers of vodka, liqueurs and spirits

7.2. Dynamics of vodka, liqueurs and spirits production volumes by years

Vodka, liqueurs and spirits (in general)

Liqueurs and spirits

7.3 Dynamics of vodka production volumes by years

7.4. Dynamics of vodka production volumes by months

7.5. Volumes of vodka production in federal districts of RF

7.6. Structure of vodka production by federal districts of RF

7.7. Volumes of vodka production in RF regions

7.8. Regional structure of Russian vodka production

8. LARGEST RUSSIAN PRODUCERS OF VODKA, LIQUEURS AND SPIRITS

8.1. Production volumes of the largest Russian companies

8.2. Structure of production by the largest Russian companies

9. ANALYSIS OF VODKA, LIQUEURS AND SPIRITS IMPORT

9.1. Vodka, liqueurs and spirits (in general)

Dynamics of Russian import by years

Structure of Russian import by types

9.2. Vodka

Dynamics of Russian import by years

Dynamics of Russian import by months

Volumes of import by supplying countries

Structure of import by supplying countries

9.3. Sweet liqueurs

Dynamics of Russian import by years

Dynamics of Russian import by months

Volumes of import by supplying countries

Structure of import by supplying countries

9.4. Whiskey

Dynamics of Russian import by years

Dynamics of Russian import by months

Volumes of import by supplying countries

Structure of import by supplying countries

9.5. Rum

Dynamics of Russian import by years

Dynamics of Russian import by months

Volumes of import by supplying countries

Structure of import by supplying countries

9.6. Liqueurs

Dynamics of Russian import by years

Dynamics of Russian import by months

Volumes of import by supplying countries

Structure of import by supplying countries

9.7. Other liqueurs and spirits

Dynamics of Russian import by years

Volumes of import by supplying countries

Structure of import by supplying countries

10. ANALYSIS OF VODKA, LIQUEURS AND SPIRITS EXPORT

10.1. Vodka, liqueurs and spirits (in general)

Dynamics of Russian export by years

Volumes of Russian export by types

Structure of Russian export by types

10.2. Vodka

Dynamics of export volumes by years

Dynamics of export volumes by months

Volumes of export by destination countries

Structure of export by destination countries

11. PRODUCER PRICES FOR VODKA IN RUSSIA

11.1. Dynamics of producer prices for vodka by years

11.2. Dynamics of producer prices for vodka by months

12. RETAIL PRICES FOR VODKA

12.1. Vodka of commercial quality

Dynamics of retail prices for vodka of commercial quality by years

Dynamics of retail prices for vodka of commercial quality by months

12.2. Vodka of premium quality

Dynamics of retail prices for vodka of premium quality by years

Dynamics of retail prices for vodka of premium quality in Russia by months

13. STRUCTURE OF RETAIL PRICE FOR VODKA

14. STATE REGULATION OF RUSSIAN MARKET OF VODKA, LIQUEURS AND SPIRITS

15. CONSUMER PREFERENCES AND SEGMENTATION OF MARKET OF VODKA, LIQUEURS AND SPIRITS

15.1. Trends in consumer preferences change

15.2. Rating of the most popular vodka brands

16. INFLUENCE OF CRISIS ON THE RUSSIAN MARKET OF VODKA, LIQUEURS AND SPIRITS

17. PROFILES OF THE LARGEST COMPANIES PRODUCING VODKA

17.1. “LIKYERO-VODOCHNY ZAVOD “TOPAZ” JSC

Reference information

Activities

Volumes of production

Balance sheet

Profit and loss statement

Cash-flow statement

Financials of activity

17.2. “MOSKOVSKY ZAVOD “KRISTALL” JSC

Reference information

Activities

Volumes of production

Balance sheet

Profit and loss statement

Cash-flow statement

Financials of activity

17.3. “OMSKVINPROM” LLC

Reference information

Activities

Volumes of production

Balance sheet

Profit and loss statement

Cash-flow statement

Financials of activity

17.4. “TATSPIRTPROM” JSC

Reference information

Activities

Volumes of production

Balance sheet

Profit and loss statement

Cash-flow statement

Financials of activity

17.5. “BASHSPIRT” JSC

Reference information

Activities

Volumes of production

Balance sheet

Profit and loss statement

Cash-flow statement

Financials of activity

18. FORECAST OF THE RUSSIAN LIQUEURS AND SPIRITS MARKET DEVELOPMENT FOR 2011-2013.

INFORMATION ABOUT INTESCO RESEARCH GROUP COMPANY
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