59 000 ₽
Russian market of m-commerce 2012
The research "Russian market of m-commerce 2012" is dedicated to the analysis and development prospects of a comparatively new and promising market of m-commerce in Russia.
The research is exclusive and unique because the m-commerce market is professionally analyzed for the first time in Russia. Particular attention is paid to assessment of penetration level of mobile devices, in particular, smartphones and tablets. Use of mobile Internet in Russia is analyzed.
The research contains the analysis of preferences, behavioristic and socio-demographic characteristics of Russians who made purchases via mobile devices, broken down by their living geography, including estimations of the number of Russians who made purchases via smartphones and tablets. Their socio-demographic portrait is given. The rating of the most popular goods and services, bought via mobile devices, is given.
The review contains data on frequency and maximal sum of "mobile" purchases, made via smartphones and tablets. Main reasons to make "mobile" purchases are analyzed.
The leading Russian m-commerce market players are identified: the rating of the most popular mobile sites and mobile applications of e-shops based of the share of their customers is given.
Finally, particular attention is paid to the estimation of the Russian m-commerce market volume, comparison of the Russian m-commerce market with the markets of USA and the largest Western European countries.
The research was carried out in August - October 2012.
The report is on 84 pages.
The report contains 19 tables and 79 graphs and diagrams.
The report is written in Russian.
Sample size - 4842 respondents.
ANNOTATION | 2 |
SOME OF THE COMPANIES, CONSIDERED IN THE RESEARCH | 4 |
RESEARCH METHODOLOGY | 5 |
Purpose and objectives of the research | 5 |
Information collection method | 5 |
Polling conditions | 6 |
Sample Characteristic | 6 |
Sample size and structure | 6 |
Socio-demographic portrait of respondents | 7 |
OPINIONS OF EXPERTS AND PLAYERS REGARDING M-COMMERCE IN RUSSIA | 12 |
SHORT ANALYSIS OF M-COMMERCE MARKET SITUATION IN USA AND EUROPE | 14 |
USA | 14 |
Europe | 19 |
M-COMMERCE MARKET IN RUSSIA DEVELOPMENT PREREQUISITES | 23 |
Use of mobile devices in Russia | 23 |
Mobile Internet use in Russia | 28 |
Mobile Internet penetration in Russia | 28 |
Mobile Internet audience in Russia | 29 |
RUSSIAN M-COMMERCE MARKET SITUATION | 31 |
Most demanded functions of mobile devices | 32 |
Shares of Russians, who made purchases via mobile devices | 36 |
Socio-demographic portrait of Russians, who made purchases via mobile devices | 38 |
Smartphones | 39 |
Tablets | 41 |
Rating of goods and services bought through mobile devices | 44 |
Russia 100 thsd. + | 46 |
Moscow и Moscow oblast | 48 |
St.- Petersburg | 50 |
Million-strong cities (except Moscow and St.- Petersburg) | 52 |
Cities with the population from 500 thsd. to 1 mln persons | 54 |
Cities with the population from 100 thsd. to 500 thsd. persons | 56 |
Maximal sum of purchase made via mobile devices | 58 |
Smartphones | 58 |
Tablets | 60 |
Frequency of buying of goods and services via mobile devices | 61 |
Smartphones | 61 |
Tablets | 63 |
Rating of the most popular mobile sites and mobile applications of e-shops | 65 |
Russia 100 thsd. + | 66 |
Moscow and Moscow oblast | 68 |
St.- Petersburg | 70 |
Million-strong cities (except Moscow and St.- Petersburg) | 72 |
Cities with the population from 500 thsd. to 1 mln persons | 74 |
Cities with the population from 100 thsd. to 500 thsd. persons | 76 |
Methods of payment for purchases made via mobile devices | 78 |
Reasons for making purchases via mobile devices | 82 |
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