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Russian market of m-commerce 2012
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Russian market of m-commerce 2012

Дата выпуска: 21 декабря 2012
Количество страниц: 84
Срок предоставления работы: 1 день
ID: 35711
59 000 ₽
Демоверсия
Описание Содержание
Описание

The research "Russian market of m-commerce 2012" is dedicated to the analysis and development prospects of a comparatively new and promising market of m-commerce in Russia.
The research is exclusive and unique because the m-commerce market is professionally analyzed for the first time in Russia. Particular attention is paid to assessment of penetration level of mobile devices, in particular, smartphones and tablets. Use of mobile Internet in Russia is analyzed.

The research contains the analysis of preferences, behavioristic and socio-demographic characteristics of Russians who made purchases via mobile devices, broken down by their living geography, including estimations of the number of Russians who made purchases via smartphones and tablets. Their socio-demographic portrait is given. The rating of the most popular goods and services, bought via mobile devices, is given.  

The review contains data on frequency and maximal sum of "mobile" purchases, made via smartphones and tablets. Main reasons to make "mobile" purchases are analyzed.
The leading Russian m-commerce market players are identified: the rating of the most popular mobile sites and mobile applications of e-shops based of the share of their customers is given.
Finally, particular attention is paid to the estimation of the Russian m-commerce market volume, comparison of the Russian m-commerce market with the markets of USA and the largest Western European countries. 

The research was carried out in August - October 2012.

The report is on 84 pages.

The report contains 19 tables and 79 graphs and diagrams.

The report is written in Russian.

Sample size - 4842 respondents.

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Содержание
 

ANNOTATION

2

SOME OF THE COMPANIES, CONSIDERED IN THE RESEARCH

4

RESEARCH METHODOLOGY

5

Purpose and objectives of the research

5

Information collection method

5

Polling conditions

6

Sample Characteristic

6

Sample size and structure

6

Socio-demographic portrait of respondents

7

OPINIONS OF EXPERTS AND PLAYERS REGARDING M-COMMERCE IN RUSSIA

12

SHORT ANALYSIS OF M-COMMERCE MARKET SITUATION IN USA AND EUROPE

14

USA

14

Europe

19

M-COMMERCE MARKET IN RUSSIA DEVELOPMENT PREREQUISITES

23

Use of mobile devices in Russia

23

Mobile Internet use in Russia

28

Mobile Internet penetration in Russia

28

Mobile Internet audience in Russia

29

RUSSIAN M-COMMERCE MARKET SITUATION

31

Most demanded functions of mobile devices

32

Shares of Russians, who made purchases via mobile devices

36

Socio-demographic portrait of Russians, who made purchases via mobile devices

38

Smartphones

39

Tablets

41

Rating of goods and services bought through mobile devices

44

Russia 100 thsd. +

46

Moscow и Moscow oblast

48

St.- Petersburg

50

Million-strong cities (except Moscow and St.- Petersburg)

52

Cities with the population from 500 thsd. to 1 mln persons

54

Cities with the population from 100 thsd. to 500 thsd. persons

56

Maximal sum of purchase made via mobile devices

58

Smartphones

58

Tablets

60

Frequency of buying of goods and services via mobile devices

61

Smartphones

61

Tablets

63

Rating of the most popular mobile sites and mobile applications of e-shops

65

Russia 100 thsd. +

66

Moscow and Moscow oblast

68

St.- Petersburg

70

Million-strong cities (except Moscow and St.- Petersburg)

72

Cities with the population from 500 thsd. to 1 mln persons

74

Cities with the population from 100 thsd. to 500 thsd. persons

76

Methods of payment for purchases made via mobile devices

78

Reasons for making purchases via mobile devices

82

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