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INFOLine

Industry review "Russian consumer market and FMCG retail chains rating"

Дата выпуска: 20 мая 2020
Количество страниц: 148
Срок предоставления работы: 1 день
ID: 65626
20 000 ₽
Демоверсия
Описание Содержание Таблицы Выпуски
Описание

Objective: analysis of trends in retail and in the consumer market of Russia, structured description, comparative analysis, monitoring of investment activities and organic growth dynamics, ranking of operational and financial indicators of more than 200 major FMCG chains in Russia.

 

Research use: benchmarketing, analysis of competitors and partners, marketing and strategic planning, search for customers and partners, preparation for negotiations with retail chains.

 

Time framework: Dynamics from 2011 (market capacity and dynamics) and from 2014 (operational and financial results of largest FMCG chains, structural indicators of FMCG market), ratings by revenue and operational results as of 2018, trends for 2019 and forecast for 2019-2024 (retail market capacity and dynamics, consumer incomes, strategy and plans of the largest FMCG chains).

 

Publication deadline: every month

 

Key market figures: the capacity of the retail market in Russia in 2018 has increased by 2.8% in comparable prices (by 6.2% in monetary terms) and exceeded RUB 31.6 tn (including VAT), and the volume of sales of food products – RUB 15 tn (in view of VAT). The 200 largest retail chains FMCG (including specialized chains and shops at gas stations) described in the survey form about 45% of the retail turnover of food products in Russia, and the share of the TOP 10 FMCG largest retail chains is about 31%.

 

Research preferences: Monthly analysis and structured description of the consumer market. Most important events, able to influence food retail, including governmental regulation (new legislative acts and initiatives). Monthly monitoring of more than 200 largest FMCG chains (corporative events, operational, financial and investment activity).

 

Resources: 300 man-days (about RUB 1.5 m).

Structure and objectives by sections:

 

Rating of FMCG retail chains of Russia

Operational results of 200 largest FMCG chains by formats: stores number and selling space dynamics (hypermarket, supermarket, discounter, convenience store). The most significant openings and closings of stores. Ratings by number, selling space, revenue of TOP 50 FMCG chains in Russia (with revenue over RUB 11.4 bn in 2018), selling space growth structure and dynamics by chains and formats.

 

Section I. Retail trends and development in Russia

Macroeconomic indicators of retail trade: turnover and money supply dynamics, turnover forecast. Leading indicators of retail development. Governmental regulation of retail. Structure of retail turnover by businesses types. Regional structure of retail turnover. Food market inflation. Incomes and expenditures of population. Monetary policy. Consumer expectations and confidence of population

 

Section II. Key events for FMCG retail in Russia

Important events for FMCG retailers in Russia. Expert assessment of the Russian market by INFOLine’s specialists.

 

Section III. Key events and plans of major FMCG chains

Current information on largest FMCG retail chains in Russia: strategy and plans, results and forecasts, investments, stores opening and closing, plans for stores opening in 2019, new formats development, mers and suppliers, corporative events, TOP management and contact information.

 

 

Research methresignations and appointments, logistics, priVATe label, interaction with consu

ods and data sources

  • regular monthly expert interviews and interviews with representatives of more than 200 FMCG retail chains in Russia;
  • questioning of 200 largest FMCG retail chains, monitoring and analysis of operational and financial indicators of more than 700 FMCG retail chains presented in the Analytical database "700 FMCG retail chains";
  • Research "Food retail and consumer market of Russia. Results of 2018 and Trends for 2019" (available in Russian and English)
  • Research " Non-Food retail and consumer market in Russia. Results of 2018 and Trends for 2019" (available in Russian and English)
  • Research "Foodtech: online trade and delivery services. Rating INFOLine Russia TOP online food retail. Results of 2018 " (annual subscription for 2019 is available)
  • Research "INFOLine Retail Russia TOP 100. Results of 2018. Trends of 2019. Forecast till 20201" (standard and extended versions).
  • monitoring of the status of the retail real estate market, the implementation of investment projects, the introduction of retail properties: "Shopping centers and hypermarkets FMCG and DIY of Russia. Projects of 2018-2021",
  • monitoring of retail property market, realization of investment projects, commissioning of retail property objects "The largest Russia's hypermarkets and supermarkets under construction. Projects of 2018-2021";
  • Monitoring of more than 2,000 media outlets and identification of key events in the retail market FMCG, which INFOLine has been carrying out since 2002 as part of the service "Thematic news: Food retail and RF FMCG retail chains", "Thematic news: Food industry and food market of RF" and "Thematic news: Retail trade of the Russian Federation".
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Содержание

About Russian consumer market and FMCG retail chains rating

                   

Rating of FMCG retail chains of Russia over 20 pages

TOP 200 FMCG chains peRFormance

Rating of FMCG retail chains by number of stores

Rating of FMCG retail chains by selling space

Rating of FMCG retail chains by net sales

Financial indicators of the largest FMCG retail chains in 2019

Financial indicators of the largest FMCG retail chains in 2014-2018

TOP 200 FMCG retail chains development

PeRFormance for 2014-2018

PeRFormance for H1 2019

Section I. Retail trends and development in Russia over 20 pages

Macroeconomic retail trade indicators

Main indicators of retail development

Government regulation of retailing

Structure of retail turnover by the category of products

Structure of retail turnover by the category of retailer

Regional structure of retail turnover

Food market inflation

Consumer incomes and expenditures

Banking sector, personal loans & deposits over time

Consumer expectations and confidence index

Section II. Key events for FMCG retail in Russia 9 pages

Roskachestvo activities

Events in the e-commerce and FMCG delivery

The most important events, capable to influence FMCG retail of Russia

Activity of INFOLine

Section III. Key events and plans of major FMCG chains. over 90 pages

X5 Retail Group N.V.(TH Perekrestok, JSC) / Pyaterochka, Perekrestok, Karusel

X5 Retail Group N. V. / Pyaterochka

X5 Retail Group N.V. (TH Perekrestok, JSC) / Perekrestok

X5 Retail Group N.V. (TH Perekrestok, JSC) / Karusel

5POST (IKS 5 OMNI, LLC)

Magnit, PC / Magnit, Magnit Family, Magnit Cosmetic, Magnit Apteka

Magnit, PJSC / Magnit, Magnit Family

Magnit, PJSC / Magnit Cosmetic, Magnit Apteka

Severgroup, LLC / Lenta, Utkonos

Lenta, LLC / Lenta

Novy Impuls – 50, LLC / Utkonos

DKBR Mega Retail Group Limited Krasnoe&Beloe, Krasnoe&Beloe plus, Bristol, Bristol Express, Sem pyatnits, Smart-express, DIXY, Megamart, Minimart, Victoria-kvartal, Victoria, Cash

Krasnoe&Beloe, GK / Krasnoe&Beloe, Krasnoe&Beloe plus

DIXY, GK (DIXY, JSC, DIXY Yug, JSC, Victoria Baltiya, LLC) / DIXY, Megamart, Minimart, Victoria-kvartal, Victoria, Cash

Megapolis, GK (Albion-2002, LLC) / Bristol, Bristol Express, Sem pyatnits, Smart-express

Auchan Retail Russia / Auchan, Auchan-City, Nasha Raduga, Kazhdy Den, Kazhdy den.Hypermarket, Atak, V shage ot Vas, Auchan Supermarket, Moy Auchan

Metro AG / METRO, METRO Punct, real,-

METRO Cash&Carry, LLC / METRO, METRO Punct

METRO Cash&Carry, LLC / Fasol, Fasol-express

O'KEY, GK / O'KEY, O'KEY-Express, DA!

O'KEY, LLC / O'KEY, O'KEY-Express

Fresh Market LLC / DA! retail chain

Hyperglobus LLC / Globus retail chain

Appendix 1. Classification

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Таблицы

The Review contains 74 tables and 70 figures

 

Tables

Rating of FMCG retail chains in Russia

  • Table 1. Number of stores of the largest FMCG chains in 2014-2019
  • Table 2. The total retail space of the largest FMCG chains of Russia in 2014-2019, thousand sq. m
  • Table 3. Financial indicators (excluding VAT) of the largest FMCG retail chains for 2019, RUB bn.
  • Table 4. Financial indicators (without VAT) of the largest FMCG retail chains as of 2018 and Q1-H1 2019  the data is given according to IFRS 16 accounting standard, which came into operation on 01.01.2019.
  • Table 5. TOP 50 retailers’ revenue in 2014-2018
  • Table 6. Dynamics of selling space growth among TOP 200 Russian retailers in 2014-2018

Section I. Retail trends and development in Russia

  • Table 7. Retail turnover dynamics in Russia in 2014-2018 and forecast till 2019-2024
  • Table 8. Structure of retail turnover in terms of product groups in 2014-2019
  • Table 9. Sales dynamics of main food and non-food during H1 2019
  • Table 10. Sale of food products in 2018-2019, % in comparable prices to the previous months
  • Table 11. Turnover of retail businesses and markets in 2014-2019, RUB bn
  • Table 12. Structure of sales at markets and fairs in actual prices during H1 2019, %
  • Table 13. Regional structure of retail turnover in the RF in 2014-2019, %

Section III. Key events and plans of major FMCG chains

  • Table 14. Regional presence of X5 Retail Group's outlets as of 30.06.2019
  • Table 15.the X5 Retail Group’s key financial indicators (the company in total) in 2017-2018, Q1, Q2 and H1 2019
  • Table 16. X5 Retail Group’s net revenue growth (of the company in total) for 2018-2019 by months
  • Table 17. The X5 Retail Group’s average ticket and number of purchases dynamics (of the company in total) for 2018-2019 by months
  • Table 18. DCs of X5 Retail Group as of H1 2019
  • Table 19. Planned openings of X5 Retail Group's distribution centers
  • Table 20. Macroregions in the structure of Pyaterochka retail chain
  • Table 21. The key financial indicators of X5 Retail Group (soft discounter format) in 2017-2019, Q1-Q2 and H1 2018-2019
  • Table 22. The X5 Retail Group’s net revenue growth (discounter format) for 2018-2019 by the months
  • Table 23. The X5 Retail Group’s average purchase amount spent and number of purchases dynamics (discounter format) for 2018-2019 by months
  • Table 24. Openings of Pyaterochka's distribution centers
  • Table 25. Plans for openings of Pyaterochka's distribution centers
  • Table 26. The key financial indicators of X5 Retail Group (the supermarket format) in 2017-2018, Q1-Q2 and H1 2019
  • Table 27. The X5 Retail Group’s net revenue growth (the supermarket format) for 2018-2019 by months
  • Table 28. The X5 Retail Group’s average purchase amount spent and number of purchases dynamics (supermarket format) for 2018-2019 by months
  • Table 29. Planned openings of Perekrestok supermarkets.
  • Table 30. Openings of Perekrestok supermarkets in July-August 2019
  • Table 31. Key indicators of Perekrestok.ru in 2018-2019
  • Table 32. The key financial indicators of X5 Retail Group (the hypermarket format) in 2017-2018, Q1-Q2 and H1 2019
  • Table 33. The X5 Retail Group’s net revenue growth (the hypermarket format) for 2018-2019 by months
  • Table 34. The X5 Retail Group’s average purchase amount spent and number of purchases dynamics (supermarket format) for 2018-2019 by months
  • Table 35. Planned closings of Karusel hypermarkets
  • Table 36. Regional presence of Magnit's outlets as of 30.06.2019
  • Table 37. Magnit’s key financial indicators (by formats) in 2017-2018, Q1-Q2 and H1 2019
  • Table 38. Magnit’s key financial indicators (by formats) in 2017-2018 and Q2 2019
  • Table 39. Magnit’s key financial indicators (by formats) in 2013-2018, Q1-Q2 and H1 2019
  • Table 40. Planned openings of Magnit family supermarkets
  • Table 41. Distribution centers of PJSC Magnit as of June 30, 2019
  • Table 42. Plans for openings of Magnit's distribution centers
  • Table 43. The key performance indicators of Magnit drogerie stores 2017-2018, Q1-Q2 and H1 2019
  • Table 44.Magnit Cosmetic’s key operational results in 2013-2018 and Q1 2019
  • Table 45. Regional presence of Lenta's outlets as of 31.08.2019
  • Table 46. The key financial indicators of Lenta in 2017-2018, Q1-Q2 and H1 2019
  • Table 47. The key financial indicators of Lenta (negative indicators - in brackets), RUB mln
  • Table 48. Lenta’s key operational indicators in 2017-2018, Q1-Q2 and H1 2019
  • Table 49. Planned openings of Lenta hypermarkets
  • Table 50. Planned openings of Lenta supermarkets.
  • Table 51. Openings of Lenta hypermarkets.
  • Table 52. Plans for openings of Lenta's distribution centers
  • Table 53. Regional presence of Krasnoe&Beloe's outlets as of 30.06.2019.
  • Table 54. Openings of Krasnoe&Beloe's distribution centers in 2019
  • Table 55. Regional presence of Dixy, Megamart, Minimart, Kvartal, Victoria, Cash outlets as of 30.06.2019
  • Table 56. The key financial indicators of Dixy, GK (by formats) in 2017-2018, H1 2018-2019
  • Table 57. The key financial indicators of Dixy, GK by results of H1 2019
  • Table 58. Closings of Megamart hypermarkets
  • Table 59. Regional presence of Bristol, Bristol-express, Sem pyatnits, Smart-express stores as of 31.08.2019
  • Table 60. Regional presence of Auchan outlets as of 31.08.2019
  • Table 61. Closings of Auchan Retail Russia supermarkets
  • Table 62. Planned openings of Auchan hypermarkets
  • Table 63. Planned closings of Auchan hypermarkets
  • Table 64. Openings of Auchan Retail Russia's distribution centers in 2019
  • Table 65. Regional presence of Metro Cash&Carry outlets as of 31.08.2019
  • Table 66. The key financial indicators of Metro Cash&Carry in 2015-2018
  • Table 67. Planned openings of Metro hypermarkets
  • Table 68. Regional presence of O'KEY outlets as of 31.08.2019
  • Table 69. O'KEY key financial indicators (by formats) in 2017-2018, Q1-Q2 and H1 2019
  • Table 70. Planned openings of O'KEY hypermarkets
  • Table 71. The key financial indicators of DA! In 2017-2018, Q1-Q2 and H1 2019
  • Table 72. Openings of DA! discounters in august 2019
  • Table 73. Regional presence of Globus outlets as of 31.08.2019
  • Table 74. Planned openings of Globus hypermarkets

 

Figures

Rating of FMCG retail chains in Russia

  • Figure 1. Dynamics of number of stores and their selling space of 200 largest retailers of Russia in 2014-2019 (at the end of the period)
  • Figure 2. Dynamics of number of stores and their selling space of 200 largest retailers of Russia in 2011-2018 (at the end of the period)
  • Figure 3. The structure of selling space of 200 largest retailers of Russia by formats in 2011-2019, thousand sq. m.
  • Figure 4. The structure of selling space of 200 largest retailers of Russia by formats in 2011-2019, %
  • Figure 5. The net selling space dynamics of 200 largest retailers of Russia in 2017-2019 by months (data on public companies X5 Retail Group, Magnit, DIXY Group are presented on June 30, 2019 and updated quarterly), thousand sq. m.
  • Figure 6. Dynamics of hypermarkets number of 200 largest retailers of Russia in 2017-2019 on monthly basis, number of outlets (data on public companies X5 Retail Group, Magnit, DIXY Group are presented on June 30, 2019 and updated quarterly)
  • Figure 7. Dynamics of number and retail space of hypermarkets of 200 largest retailers of Russia in 2014-2019 (at the end of the period)
  • Figure 8. Dynamics of the net supermarkets number increase of 200 largest retailers of Russia in 2017-2019 on monthly basis, number of outlets (data on public companies X5 Retail Group, Magnit, DIXY Group are presented on June 30, 2019 and updated quarterly)
  • Figure 9. Dynamics of number and retail space of supermarkets of 200 largest retailers of Russia in 2014-2019
  • Figure 10. Dynamics of the net discounter number increase among of 200 largest retailers of Russia in 2017-2019 on monthly basis, number of stores
  • Figure 11. Dynamics of number and retail space of discounters of 200 largest retailers of Russia in 2014-2019
  • Figure 12. Dynamics of the net convenience stores number increase among of 200 largest retailers of Russia in 2017-2019 on monthly basis, number of shops
  • Figure 13. Dynamics of number and retail space of convenience stores of 200 largest retailers of Russia in 2014-2019
  • Figure 14. Quarterly dynamics of retail revenue among major FMCG chains in 2016-2019, RUB bn
  • Figure 15. Quarterly dynamics of LFL (revenue) among major FMCG chains in 2016-2019, %
  • Figure 16. Quarterly dynamics of LFL (average ticket) among major FMCG chains in 2016-2018, %
  • Figure 17. Quarterly dynamics of LFL (traffic) among major FMCG chains in 2016-2018, %
  • Figure 18. Dynamics of selling space growth of TOP 200 retailers of Russia (excluding retailers that reduced retail space) in 2014-2018, thousand sq. m
  • Figure 19. 200 major retailers' selling space growth structure (excluding retailers that decreased space)  in 2014-2018, %
  • Figure 20. 200 major retailers' selling space growth structure (exclusively of retailers with decreased space)  in 2017, %
  • Figure 21. 200 major retailers' selling space growth structure (exclusively of retailers with decreased space) in 2018, %
  • Figure 22. Dynamics of selling space growth of TOP 200 retailers of Russia (excluding retailers that reduced their retail space) in Q2 2015-2019, thousand sq. m
  • Figure 23. 200 major retailers' selling space growth structure (excluding retailers that reduced their retail space) in Q2 2015-2019, %
  • Figure 24. 200 major retailers' selling space growth structure (excluding retailers that decreased retail space)  in H1 2018, %
  • Figure 25. 200 major retailers' selling space growth structure (excluding retailers that decreased retail space)  in H1 2019, %

Section I. Retail trends and development in Russia

  • Figure 26. USD and EUR exchange rate in 2014-2019, RUB
  • Figure 27. Main consumer market indicators in 2013-2018 and forecast till 2018-2024, % against the same period of previous year
  • Figure 28. Dynamics of food retail turnover in 2014-2019, % against the same period of previous year
  • Figure 29. Dynamics of non-food retail turnover in 2014-2019, % against the same period of previous year
  • Figure 30. Retail turnover and money supply dynamics in 2014-2019, RUB bn
  • Figure 31. Entrepreneur confidence index in Russia in 2014-2019
  • Figure 32. Assessment of economic situation in Russia in 2014-2019
  • Figure 33. Retail turnover in Russia in 2014-2019
  • Figure 34. Average number of employees in retail in Russia in 2014-2019
  • Figure 35. Retail turnover dynamics in physical terms by categories in 2014-2019 %
  • Figure 36. Dynamics of food share turnover in 2014-2019, %
  • Figure 37. Retail turnover structure by product groups in 2014-2019 (by months). RUB bn
  • Figure 38. Retail turnover structure by product groups in 2014-2019 (by months), %
  • Figure 39. Import share in the volume of retail commodities of the Russian Federation, %
  • Figure 40. Retail turnover structure by business types in 2014-2019, %
  • Figure 41. Number of markets in Russia and their share in retail turnover in 2014-2019
  • Figure 42. Retail turnover share of regions of Russia in 2014-2019, %
  • Figure 43. Retail turnover structure by regions of Russia in 2018, %
  • Figure 44. Retail turnover structure by regions of Russia in 2019, %
  • Figure 45. Retail turnover structure by Federal Districts of Russia in 2018, %
  • Figure 46. Retail turnover structure by Federal Districts of Russia in 2019, %
  • Figure 47. Retail turnover growth by districts in 2014-2019, in % against the same period of previous year in comparable prices
  • Figure 48. Number of regions with positive turnover dynamics in physical terms against the same period of previous year
  • Figure 49. Consumer prices index as of the period’s end in 2014-2019 and forecast for 2019-2021 (basic forecast), % against December of previous year
  • Figure 50. Consumer prices index in 2014-2019 % vs. previous month
  • Figure 51. Food price changing rates in 2014-2019, % against the same period of previous year
  • Figure 52. Real salary and real income dynamics in 2012-2018, forecast for 2019-2024 (basic forecast), %
  • Figure 53. Real salary and real income dynamics in 2014-2019, %
  • Figure 54. Nominal accrued salary and income per capita in 2014-2019 forecast for 2019-2024, RUB thousand
  • Figure 55. Distribution of income by per capita in 2014-2019, %
  • Figure 56. Cash income structure by sources in 2014-2019, %
  • Figure 57. Cash expenses structure in 2014-2019, %
  • Figure 58. Real wages growth in 2014-2019, % vs the same period of previous year
  • Figure 59. Total personal deposits and loans obtained in 2013-2019 in RUB and foreign currencies (RUB trln)
  • Figure 60. Total personal deposits and loans obtained in 2013-2019 in RUB and foreign currencies (% vs. January 2013)
  • Figure 61. Loans issuance and volume dynamics of individuals' deposits in rubles and in currency of 2013-2018 (by months), RUB tn.
  • Figure 62. Loans issuance and volume dynamics of individuals' deposits in rubles and in currency of 2013-2018 (by years), RUB tn.
  • Figure 63. The total amount of deposits of individuals on January 1, 2016-2019, RUB tn.
  • Figure 64. Number of individual accounts as of January 1, 2016-2019, million
  • Figure 65. Consumer confidence index in Russia 2014-2019, %
  • Figure 66. Consumers’ assessment of economic situation in Russia in 2014-2019
  • Figure 67. Consumers’ assessment of personal financial situation in Russia 2014-2019, %
  • Figure 68. Consumers’ assessment of current situation in Russia in 2014-2019, %

Section II. Key events for FMCG retail in Russia

  • Figure 69. Factors most severely impending company development in 2017-2018, %

Section III. Key events and plans of major FMCG chains

  • Figure 70. The structure of X5 OMNI
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– Наш основной клиент, как был, так и остался – это девушки в возрасте 30+ с частотой посещения около 2 раз в месяц и средним чеком в ₽3 000. Самые востребованные услуги – это маникюр с покрытием и маникюр + педикюр с покрытием в 4 руки.

– Как Вы поддерживаете уровень посещаемости Ваших салонов и сохраняете постоянных клиентов? Есть ли в Вашей компании программы лояльности? Какие каналы Вы используете для продвижения сети?

– Основной трафик нам генерирует наша локация, поэтому мы чутко подходим к поиску помещений. Конечно же, мы используем Instagram, исправно ведем аккаунты, настраиваем таргетированную рекламу. В рамках лояльности у нас есть несколько отработанных схем: 6-ой маникюр в подарок, 30% скидка на запланированный следующий визит (день в день), 25% скидка при скачивании мобильного приложения.

Есть два ключевых показателя, которые влияют на возвратность, это те ключевые показатели, над которыми мы постоянно работаем и совершенствуемся – качество и сервис. Каким бы у вас ни был маркетинг, как бы круто вы ни продавали себя в сети, если не будет качества и сервиса, значит и не будет клиентов.

– Как происходит автоматизация работы сети? Развиваете ли Вы сайт, собственное мобильное приложение? Какие другие технологические инструменты Вы используете?

– Мы одни из первых начали работать с YCLIENTS, CRM-система в наше время это уже давно musthave, учет клиентов и еще масса всего должны быть соединены в одном месте, в одной базе. Мы используем чат-боты, которые интегрированы с нашей CRM-системой. Чат-боты по установленным сценариям через WhatsApp «касаются» клиента по поводу предстоящей записи, получают обратную связь после визита, напоминают о том, что нужно записаться. Также мы до сих пор звоним клиентам. Звоним после визита, получаем обратную связь по чек-листу. Звоним потерянным клиентам, пытаемся их вернуть, узнаем причины, из-за которых они не вернулись. Также у нас есть мобильное приложение от YCLIENTS, которое работает как еще один способ запись в наши салоны.

– Сейчас многие бьюти-сети развивают франчайзинг. Работаете ли Вы в данном направлении? Считаете ли Вы это перспективным для отрасли и почему?

– Мы начали развивать франчайзинговую сеть с 2012 года. Успех в ее развитии может быть только в том случае, когда основатель бренда сформировал, «обкатал» и упаковал все бизнес-инструменты для франчайзи, когда опыт не на словах и цифрах, а в прикладном материале. Конечно же, очень важно давать команду сопровождения, и франчайзи должен понимать, что у него за спиной есть люди, которые будут вовремя и точечно помогать в реализации его бизнес-процессов.

– Расскажите, пожалуйста, о планах по развитию на 2020 год. На каких направлениях деятельности Вы сфокусируетесь? Какие шаги станут приоритетными в развитии сети в условиях сложной экономической и эпидемиологической обстановки?

– Несмотря ни на что мы будем гибко придерживаться изначальных планов. На 2020 год мы запланировали внедрение нашего нового фирменного стиля. Мы хотим форсированно транслировать клиентам суть нашего бренда: «Быстро. Качественно. Надежно» и усерднее напоминать о нашей флагманской услуге – комплексе «в 4 руки».

Также одна из основных задач — это повышение уровня квалификации наших специалистов, внедрение устойчивых стандартов предоставления услуг, здесь наша цель – дойти до уровня McDonald’s, где для любой работающей точки свойственны одинаковые качество, сервис и стоимость. После того, как задача по стандартизации будет выполнена, мы будем масштабироваться за рубеж, а именно в США.



 

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