Retail store networks selling fast moving consumer goods (FMCG) in Russia 2010

Дата выпуска: 22 октября 2010

Количество страниц: 72

Срок предоставления работы: 1 день

ID: 35653

37 000 ₽

Демоверсия

Описание Содержание Иллюстрации Таблицы

Описание

The eighth edition of the marketing research report - "Retail Store Networks Selling Fast Moving Consumer Goods (FMCG) in Russia 2010" - is devoted to the analysis of the Russian food retail market viewed in conditions of the global economic crisis. The current situation on the market is described in this marketing research survey; key tendencies of short-term retail development are analyzed; market volume and possible scenarios and fore-casts of its development from 2010 to 2012 are assessed in view of changed economic conditions and consumer behavior.

Marketing research includes the analysis of the implementation of anti-recessionary retail programs, the description of structural changes in store formats of food retail networks (supermarkets, hypermarkets, discount stores and convenience stores). The research re-port also analyzes actual work strategies of Russian and foreign food retail operators, and their respective advantages and shortcomings

An analytical survey of the market includes descriptions of key parameters and trends of the Russian food retail industry, descriptions of strategies and business models of the largest companies, as well as development forecasts of store networks and the market as a whole up to 2012.

The research survey was carried out according to the following approaches and methods:

- Questionnaires addressed to store networks

- Desk studies

- The following sources were used in desk studies:

- Materials from printed and electronic mass-media

- Conference materials

- Bank investment reports

- Company financial reports

Research was conducted from April to June, 2010. The report contains 36 tables and 31 charts and diagrams.

Категории: Потребительские товары/FMCG
Россия

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Содержание

Annotation			2
	Methods		2
Table of contents			3
List of diagrams			4
List of tables			5
Executive summary			7
Trends in the economic development of the russian federation in 2009 and Q1 2010. forecast for 2010-2013.			9
	Development Forecast for the Russian Economy in 2010-2013		9
	Development of Retail Trade and Commerce		11
		Results of Q1 2010	12
		Open markets	12
The Market of retail networks in the rf - development in new market conditions.			15
	The Market of Modern Commercial Property		20
	Development Indicators for the Retail Food Market in 2009		22
	Development Strategies of Market Leaders		28
		Analysis of Retailers' Anti-Crisis Programs	32
		State Regulations of the Sector	34
	Structural Changes of Store Formats Due to the Effects of the Economic Crisis		35
		Discounters	37
		Supermarkets	38
		Hypermarkets / Cash & Carry	39
		Convenience Stores	40
	Key Features of Russian Networks		42
		General Characteristics (average commercial area, number of employees and consumer visits at network stores)	42
		Range of Food Products and Non-Food Goods	44
		Private Label Goods	45
		Performance Indicators of Retail Networks	46
	Ratings of Leading Store Networks According to 2009 Results		48
	Forecast for Sector Development in the Medium Term		56
		Key trends in store network development in Russia in 2010-2013	56
		Forecast for Store Format Development in 2010-2012	58
	Regional Development of Store Networks		61
		Macroeconomic Parameters	61
		Central Federal District	66
		North-West Federal District	67
		Ural Federal District	68
		Siberian Federal District	69
		Volga Federal District	69
		Southern Federal District	70

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Иллюстрации

Figure 1. Nominal GDP volume of the Russian Federation, billion RUB, 2002-2009; forecast for 2010	10
Figure 2. Comparison of real growth rate of key indicators, %, 2000-2009; forecast for 2010-2013	10
Figure 3. Nominal volume of retail trade in the RF, billion RUB, 2003-2009; forecast for 2010	11
Figure 4. Open market ratio of retail commerce turnover, %, 2005-2009	13
Figure 5. Number of open markets, 2005-2009	13
Figure 6. Input of the retail commerce sector in the GDP of Russia, %, 2004-2009	16
Figure 7. Share of non-food products in a Russian family's vital basket, %, 2007-2009	16
Figure 8. Reduction in consumer expenses in 2009 - breakdown according to types of expenditures	17
Figure 9. Ratio of goods purchased under PL, % of poll respondents, 2008 vs 2009	18
Figure 10. Russian pollution consumer confidence index according to age groups during Q4 2009 and Q1 2010	19
Figure 11. Shopping center areas - distribution between the cities of Russia, 2009	22
Figure 12. Growth rate of LFL sales of the largest companies in ruble equivalent, %, 2007-2009	23
Figure 13. Growth of retail food networks expressed as total turnover of the retail food market in the Russian Federation, $, 2002-2009	23
Figure 14. Consolidation level of food retailing in the Russian Federation; share of top ten companies, 2006-2009	24
Figure 15. Growth rate of retailers' ruble proceeds; breakdown by network type, %, 2004-2009	25
Figure 16. Dynamics of changes in local/federal/foreign networks expressed as total turnover of the food retail market, %, 2003-2009	26
Figure 17. Leading players on the retail food market (share of leading networks in total turnover of the organized retail food market), 2009	27
Figure 18. Share of present-day retail food networks expressed as total turnover of the retail market in the Russian Federation, 2003-2009	27
Figure 19. Growth rate of a number of stores belonging to the top ten commercial networks specializing in food products, %, 2005-2009	30
Figure 20. Retailers' anti-crisis measures applied in companies in spring, 2009 and spring, 2010	33
Figure 21. Turnover structure of the food retail market according to store network formats, 2003-2009	36
Figure 22. Quantitative structure of Russian retail networks in surveyed regions - breakdown according to types of commercial areas, beginning of 2010	37
Figure 23. Growth rate of turnover of major commercial formats in ruble terms, %, 2004-2009	41
Figure 24. Turnover of the PL goods segment in food networks operating in Russia, RUB, 2004-2009, forecast for 2010	45
Figure 25. Share of store networks in total turnover of food retail products - forecast for 2010-2013 *	57
Figure 26. Consolidation level of the Russian food retail market, %, forecast for 2010-2013	58
Figure 27. Structure of turnover of the food retail market according to store network formats, 2009, forecast for 2010-2012	59
Figure 28. Development vector on the Russian food retail market, 2009-2013	60
Figure 29. Growth rate of retail turnover in federal districts (in % compared to the relevant period in the previous year, in comparable prices), January- December, 2009	61
Figure 30. Structure of turnover of the retail market in federal districts, 2009	62
Figure 31. Dominant networks in federal districts of the RF, breakdown by number of stores, as of the beginning of 2010 *	64

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Таблицы

Table 1. Average annual currency exchange rates from 2002-2009; forecast for 2010	9
Table 2. Shopping centers opened in Europe in 2009	20
Table 3. Balance of commissioned shopping centers in Russia, 2009 - 2011	21
Table 4. Development strategies of Russian food store networks in 2008-2009	28
Table 5. Global Retail Development Index 2010 - the top ten countries	31
Table 6. Share of imported goods in several store networks, 2009-2010	32
Table 7. Average commercial area of stores, breakdown by format, sq. m., 2008-2009	42
Table 8. Number of employees in one store, breakdown by format, number of persons, 2008-2009	43
Table 9. Number of daily shoppers (number of cashier receipts), breakdown by format, number of persons, 2008-2009	43
Table 10. Overall range of goods, SKU, 2009-2010	44
Table 11. Range of food products, SKU, 2009-2010	44
Table 12. Range of non-food goods, SKU, 2009-2010	44
Table 13. Average ratio between food products and non-food goods in store selections according to format, %, 2009-2010	44
Table 14. Leading companies according to the share of PL goods in network turnover, %, 2009	46
Table 15. Average check in stores of different kinds of formats, RUB, 2008-2009 *	46
Table 16. Turnover per square meter of commercial areas per annum, RUB, 2008-2009	47
Table 17. Comparison of average commercial areas of stores and average turnover per square meter, breakdown by format, 2008-2009	47
Table 18. Average trade margin - breakdown by format, %, April, 2010	47
Table 19. Rating of store networks according to turnover volume, 2009	48
Table 20. Rating of store networks according to number of stores, 2009	49
Table 21. Rating of store networks according to volume of maximum assortment, 2009	50
Table 22. Rating of store networks according to commercial area dimensions, 2009	52
Table 23. Rating of store networks according to number of shoppers, 2009	53
Table 24. Rating of store networks according to the amount of an average check - breakdown by format, 2009	54
Table 25. Rating of turnover per square meter of commercial areas, 2009	54
Table 26. Rating of store networks according to number of PL goods, 2009	55
Table 27. Structure of turnover of the retail market in federal districts, %, 2004-2009	62
Table 28. Food network bankruptcies, 2009-2010	63
Table 29. Comparison of the largest regions in Russia according to turnover of the retail network and penetration level of retail networks, 2009	65
Table 30. Structure of the food retail market in the Central Federal District - breakdown by number of stores, 2009 - 2010 *	66
Table 31. Structure of the food retail market in the North-West Federal District - breakdown by number of stores, 2009 - 2010 *	67
Table 32. Structure of the food retail market in the Ural Federal District - breakdown by number of stores, 2009 - 2010 *	68
Table 33. Structure of the food retail market in the Siberian Federal District - breakdown by number of stores, 2009 - 2010 *	69
Table 34. Structure of the food retail market in the Volga Federal District - breakdown by number of stores, 2009 - 2010 *	70
Table 35. Structure of the food retail market in the Southern Federal District - breakdown by number of stores (as of the beginning of 2010) *	70
Table 36. Availability of store networks to local populations - breakdown by region and store format (as of the beginning of 2010)	71

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