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Restaurants of St. Petersburg and market of St. Petersburg restaurants – 2012
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Intesco Research Group

Restaurants of St. Petersburg and market of St. Petersburg restaurants – 2012

Дата выпуска: 28 июня 2012
Количество страниц: 78
Срок предоставления работы: 1 день
ID: 35649
44 850 ₽
Демоверсия
Описание Содержание
Описание

Subject of research:

RESTAURANTS MARKET

Goal of research:

EVALUATION AND DYNAMICS OF THE MARKET

Region of research:

SAINT PETERSBURG

Main blocks of research:

VOLUME OF SAINT PETERSBURG PUBLIC CATERING MARKET

RESTAURANTS IN THE STRUCTURE OF PUBLIC CATERING ENTERPRISES OF SAINT PETERSBURG

TRENDS ON THE MARKET OF RESTAURANTS OF SAINT PETERSBURG

FACTORS, INFLUENCING THE MARKET OF SAINT PETERSBURG RESTAURANTS

RATING OF SAINT PETERSBURG RESTAURANTS

SEGMENTATION OF RESTAURANT OF SAINT PETERSBURG

FORECAST OF THE MARKET OF SAINT PETERSBURG PUBLIC CATERING

Restaurants of Saint Petersburg are researched by the following parameters:

GEOGRAPHICAL LOCATION

PRICE SEGMENTATION

WORKING REGIME

MOST FREQUENTLY PRESENTED CUISINES

AVAILABILITY OF ADDITIONAL ROOMS

AVAILABILITY OF SERVICES FOR CHILDREN

ACCEPTANCE OF DIFFERENT CREDIT CARDS

AVAILABILITY OF ENTERTAINMENT

Information sources used:

FederalStateStatistics Service

Data of regional departments

Field expert evaluations

Materials of field enterprises

Field print and electronic publications

Materials of producing companies and market participants

The research contains 19 schedules, 36 diagrams, 3 schemes and 4 tables.

 

EXTRACTS FROM RESEARCH

 

VOLUME OF THE MARKET OF SAINT PETERSBURG PUBLIC CATERING

In 2011, the turnover of public catering market in Saint Petersburg amounted to **, billion rubles, or **,7 billion rubles more than in the previous year. In 2010 the turnover increased by 16% and was equal to 45,9 billion rubles. Fast-food had about 60% of total market turnover (about 30 billion rubles a year).

Market growth was limited by high prices and lack of suitable premises for opening of public catering enterprise and a large number of similar outlets.

The share of Saint Petersburg on all-Russian market of public catering did not change since 2006 to 2010 and was equal to about **%.

In 2009 market share of Saint Petersburg in total volume decreased by 0,2 %, and in the following year increased by 0,4 %, exceeding the level of 2008 by 0,2 %. 

RESTAURANTS IN THE STRUCTURE OF PUBLIC CATERING ENTERPRISES OF SAINT PETERSBURG

During 2008-2011 number of public catering enterprises in Saint Petersburg increased by 18%. The period of an active growth occurred in 2005, 2007 when the number of enterprises increased 20-25%. In 2011 the growth amounted to 3% *** new enterprises of public catering.

Cafes prevailed in the structure of market by types of public catering enterprises in 2010 and had **% of total number of enterprises. One fifth belonged to eateries. Restaurants had **%  of total number of entyerprises

PRICE SEGMENTATION OF SAINT PETERSBURG RESTAURANTS

According to experts of Intesco Research Group, about **,7% of Saint Petersburg restaurants have an average bill from 500 to 1 000 rubles. **,1% of the outlets belonged to lower price segment from 300 to 500 rubles.

One third of restaurants operated in the price segment from 1 000 to 1 500 rubles. In one of five outlets you can spend 1 500-2 500 rubles. The average bill in **,3% of the restaurants amounts to from 2 500 to 4 000 rubles. More than 4 000 rubles per a person can be spent in 0,7% of restaurants.

Thus, the least popular restaurants of the capital belong to the price spectrum  «up to 500 rubles» and «above 4 000 rubles».

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Содержание

RESEARCH METHODOLOGY

LIST OF SCHEDULES, DIAGRAMS, TABLES AND SCHEMES

1. SOCIAL AND DEMOGRAPHIC CHARACTERISTICS OF CONSUMERS OF SAINT PETERSBURG

1.1. Dynamics of population number

1.2. Social standards of living dynamics

2. SUBJECT OF RESEARCH

2.1. History of restaurant business

2.2. Types of public catering enterprises

2.3. Types of services provided by public catering enterprises

2.4. Classification of restaurants

3. VOLUME OF PUBLIC CATERING MARKET OF ST. PETERSBURG

3.1. Dynamics of market volume by years

3.2. Dynamics of market volume by months

3.3. Market structure by regions

3.4. Market structure by types of outlets

4. RESTAURANTS IN THE STRUCTURE OF PUBLIC CATERING ENTERPISES OF ST. PETERSBURG

4.1. Number of public catering enterprises of St. Petersburg

4.2. Seats at the enterprises of public catering

4.3. Share of restaurants among the public catering enterprises of St. Petersburg

5. TRENDS ON THE RESTAURANTS MARKET OF ST. PETERSBURG

6. FACTORS INFLUENCING RESTAURANTS MARKET OF ST. PETERSBURG

7. ANALYSIS OF COMPETITION ON RESTAURANTS MARKET

7.1. The largest restaurant operators of Russia

7.2. The largest companies of Russia by the number of outlets

7.2. Ratings of St. Petersburg restaurants by popularity

7.3. The most popular cuisines in restaurants of St. Petersburg

7.4. Marketing ploys, used by St. Petersburg restaurateurs

8. GEOGRAPHIC LOCATIONS OF ST. PETERSBURG RESTAURANTS AND THEIR WORKING REGIME

8.2. Working regime of St. Petersburg restaurants

9. PRICE SEGMENTATION OF ST. PETERSBURG RESTAURANTS

10. STRUCTURE OF ST. PETERSBURG RESTAURANTS BY SPECIAL MENU

10.2. Special menu in St. Petersburg restaurants

10.3. Distribution of St. Petersburg restaurants by types

11. SEGMENTATION OF ST. PETERSBURG RESTAURANTS BY AVAILABILITY OF ADDITIONAL ROOMS

11.1. Room for VIP-guests

VIP-hall

11.2. Rooms for smokers and nonsmokers

Tables for nonsmokers

Cigary room

11.3. Rooms for dancing

Dance-floor

Discotheque

11.4. Other rooms

Summer terrace

12. SEGMENTATION OF ST. PETERSBURG RESTAURANTS BY RECEPTION OF CREDIT CARDS

12.1. Credit cards Visa

12.2. Credit cards Master/Eurocard

12.3. Credit cards American Express

12.4. Credit cards Diner Club

12.5. Credit cards Maestro

12.6. Credit cards Union

13. SERVICES PROVIDED TO CHILDREN IN ST. PETERSBURG RESTAURANTS

13.1. Availability of children’s room

13.2. Possibility of children’s parties organization

13.3. Availability of menu for children

14. OTHER ENTERTAINMENT IN ST. PETERSBURG RESTAURANTS

14.1. Sport entertainment

Billiard

Totalizator

14.2. Music entertainment

«Live music»

Karaike

14.3. Video entertainment

Satellite TV

Sport on a large screen

14.4. Other entertainment

Wi-Fi

Hookah

Show-programs

Striptease

15. VISITING OF RESTAURANTS BY RESIDENTS OF RUSSIA

Preferences by formats of outlets

Reasons for visiting and conditions for rise of restaurants visiting

16. FORECAST OF PUBLI CATERING MARKET DEVELOPMENT

ABOUT INTESCO RESEARCH GROUP

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