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Household appliances and electronics. Russian retail market of household appliances and electronics. Current situation and forecast
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Intesco Research Group

Household appliances and electronics. Russian retail market of household appliances and electronics. Current situation and forecast

Дата выпуска: 30 июля 2012
Количество страниц: 114
Срок предоставления работы: 1 день
ID: 35442
50 850 ₽
Демоверсия
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Описание

Subject of research:

RUSSIAN MARKET OF HOUSEHOLD APPLIANCES

Goal of research:

EVALUATION OF THE MARKET AND FORECAST OF ITS DEVELOPMENT FOR 2012-2015

Regions of research:

RUSSIA

REGIONS OF RF

Main blocks of research:

RUSSIAN MARKET VOLUME OF HOUSEHOLD APPLIANCES

ANALYSIS OF RETAIL SALE OF HOUSEHOLD APPLIANCES IN SEPARATE SEGMENTS

ANALYSIS OF THE LARGEST PLAYERS IN THE MARKET OF RETAIL SALES OF HOUSEHOLD APPLIANCES

ANALYSIS OF THE WEB BUSINESS MARKET OF HOUSEHOLD APPLIANCES IN RUSSIA

TRENDS IN THE RUSSIAN MARKET OF HOUSEHOLD APPLIANCES

DEVELOPMENTAL FORECAST OF THE RUSSIAN MARKET OF HOUSEHOLD APPLIANCES FOR 2012-2014

Profiles are made for the following largest Russian enterprises:

M.VIDEO

ELDORADO

TECHNOSILA

MEDIA MARKT

Information about the main enterprises’ production volume, financials of activity, balance sheet, profit and loss statements, cash flow statements, subsidiaries and some other information is also presented.

The sources of information, which are used in the research:

Federal State Statistics Service

The Ministry of Economic Development of RF

The Federal Tax Service

Industry experts’ estimates

Reports on retail sales

Data of the main players of the branch

Printed and electronic publications of the branch

The research contains 41 schedules, 25 diagrams, 35 tables.

 

 

EXTRACTS FROM RESEARCH

RUSSIAN MARKET VOLUME OF HOUSEHOLD APPLIANCES

According to industry experts, Russia ranks fourth in the consumption of household electrical appliances and electronics in Europe. In recent years the trade of household appliances in Russia has been showing the rapid growth. Along with the fashion trends in the ongoing «race» for the technology novelties the equipment is replaced in accordance with its life-cycle (market for «secondary» consumption).

In 2011 Intesco Research Group experts assessed the market of household appliances and electronics at *** bln. USD. In contrast to the previous year the value indicators increased by **% or *,06 bln. USD.

The evaluation was based on the indicators of retail sales in some segments of household appliances and on the basis of the market participants’ and experts’ data (opinions).

Speaking of the structure of the trade, digital equipment accounted for the largest share of sales and household – for just over **%. From among domestic trends it is worth noting that by consumption small towns actively compete with the two capitals and million-strong cities, whose combined share is now only **% of the Russian market.

RETAIL SALE OF HOUSEHOLD APPLIANCES AND ELECTRONICS IN SEPARATE SEGMENTS

According to data for 2011 the volume of retail sales of household electrical appliances (food processors, coffee makers, kettles, electric grills, etc.) in Russia amounted to **8,8 bln. rub., that is by **,2% more than that of the previous year.

In 2011 Moscow accounted for about 8,8% of the total volume, St. Petersburg – **%, Rostov Region – **,6%, Tyumen Region – 4,6%. Moscow, Nizhny Novgorod and Sverdlovsk Regions were also among the largest consuming regions. 

THE LARGEST PLAYERS IN THE MARKET OF RETAIL SALES OF HOUSEHOLD APPLIANCES AND ELECTRONICS

The largest retail network of household appliances and electronics by the area of retail space was «M.Video» company in 2011, it occupied nearly a fourth of the areas in the 100 largest cities in Russia. «Eldorado» ranks second, it accounted for 21% in the total structure. One tenth of the areas are occupied by «Technosila» shops, **% - - «Media Markt» and **% - «Expert».

«Eldorado» is the leading retailer of household appliances by the number of stores, which has got *** shops together with the franchise ones. «Expert» shops rank second (289 shops «M.Video» ranks third with *** shops. «Technosila» shops amount to ***.

«M.Video» is the leading one in terms of revenues, it amounted to *** bln. rub. in 2010.

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RESEARCH METHODOLY

LIST OF SCHEDULES, DIAGRAMS, TABLES AND SCHEMES

1. GENERAL ECONOMIC SITUATION IN RUSSIA

1.1. Population in Russia

Population size

The largest cities

Social standard of living

Economic activity

1.2. Economic situation

Dynamics of economic development

Stability of state budget

1.3. International Russian position

RF share in the population of the world

2. SUBJECT OF RESEARCH

2.1. Subject description

2.2. Classification of retail trade systems

Forms of retail store chains

Classification of store chains of household appliance retailing

2.3. Classification of retail trade of household appliances as per All-Russian Classification of Products on types of economic activities

3. MARKET VOLUME OF HOUSEHOLD APPLIANCES AND ELECTRONICS

3.1. Dynamics of market volume by years

3.2. Dynamics of sales results by years

3.3. Dynamics of sales results by quarters

3.4. Structure of sales results by federal districts

3.5. Regional structure of sales results

4. RETAIL SALE OF HOUSEHOLD APPLIANCES AND ELECTRONICS IN SEPARATE SEGMENTS

4.1. Refrigerators and freezers

Dynamics of retail sales by years

Dynamics of retail sales by quarters

Structure of retail sales by federal districts of RF

Regional structure of retail sales

4.2. Household electrical appliances

Dynamics of retail sales by years

Dynamics of retail sales by quarters

Structure of retail sales by federal districts of RF

Regional structure of retail sales

4.3. Washing machines

Dynamics of retail sales by years

Dynamics of retail sales by quarters

Structure of retail sales by federal districts of RF

Regional structure of retail sales

4.4. Audio and video equipment

Dynamics of retail sales by years

Dynamics of retail sales by quarters

Structure of retail sales by federal districts of RF

Regional structure of retail sales

4.5. TV-sets

Dynamics of retail sales by years

Dynamics of retail sales by quarters

Structure of retail sales by federal districts of RF

Regional structure of retail sales

4.6. Computers

Dynamics of retail sales by years

Dynamics of retail sales by quarters

Structure of retail sales by federal districts of RF

Regional structure of retail sales

4.7. Photographic equipment and photographic facilities

Dynamics of retail sales by years

Dynamics of retail sales by quarters

Structure of retail sales by federal districts of RF

Regional structure of retail sales

5. THE LARGEST PLAYERS IN THE MARKET OF RETAIL SALES OF HOUSEHOLD APPLIANCES AND ELECTRONICS

5.1. M.Video

Reference information

Structure of the company

Key company capacity rates in Russia

Company sales results in 2009-2010

Financials of activity

5.2 Eldorado

Reference information

Structure of the company

Key company capacity rates in Russia

Company sales results in 2009-2010

Financials of activity

5.3. Technosila

Reference information

Structure of the company

Key company capacity rates in Russia

Company sales results in 2009-2010

Financials of activity

5.4. Media Markt

Structure of the company

Key company capacity rates in Russia

Company sales results in 2009-2010

Financials of activity

5.5. Other store chains

Domo

Expert

Mir Techniki

Technoshock

Domotechnika

5.6. Ranking of retail store chains of household appliances

5.7. Franchise programs in the market of household appliances and electronics

6. REVIEW OF THE WEB BUSINESS MARKET OF HOUSEHOLD APPLIANCES AND ELECTRONICS

6.1. Demand analysis

Digital equipment

Computer equipment

Household appliances

6.2. Competitive environment analysis

7. TRENDS IN THE RUSSIAN MARKET OF HOUSEHOLD APPLIANCES AND ELECTRONICS

7.1. Demand for household appliances in Europe and Russia

7.2. Prices for appliances in Russia under the conditions of WTO

7.3. Consumer behavior

8. DEVELOPMENTAL FORECAST OF RETAIL SALES OF HOUSEHOLD APPLIANCES AND ELECTRONICS

INFORMATION ABOUT INTESCO RESEARCH GROUP

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