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Все категории
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Потребительские товары
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СМИ и реклама
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Услуги для бизнеса
Финансовые рынки, Компании
РБК Исследования рынков


Дата выпуска: 3 октября 2014
Количество страниц: 105
Срок предоставления работы: 1 день
ID: 35425
70 000 ₽
Описание Содержание Иллюстрации Таблицы Выпуски

The 12th edition of marketing research "FMCG Retail Trade Chains in Russia" is devoted to analysis of the development of Russian food retail chains in 2013 and in the first half of 2014. The past year 2013 was relatively successful for FMCG retail trade, new stores were opened, chains continued their expansion, having entered the regions that were new for them. However the economic situation began to deteriorate and in 2014 political risks of the industry increased.

RBC.research's marketing research report describes the current state of the retail chain market, analyzes key mid-term development trends, provides an estimate of the market volume in 2013 - 2014, and possible scenarios and forecasts of its development from 2015 to 2017 factoring in various development scenarios of the Russian economy.

This work includes an analysis of structural changes in retail chain formats (supermarkets, hypermarkets, discounters and neighbourhood retailers), key characteristics of Russian chains (average chack, average selling space, size of product range, sales per square meter of selling space, etc.). The research also analyses current business strategies of Russian and foreign food retail operators, their advantages and disadvantages.

The following methods were used in carrying out the research:

- questionnaire survey of retail chains

- interviews with representatives of retail chains

- desk research

- analysis of statisitical data of the RF Federal Customs Service (FCS) 

- analysis of  State Statistics Agency (Rosstat) data

Research conducted from April through August, 2014.





List of figures


List of tables




Russian economic development trends in 2013 and forecast for 2014-2016



Russian economy in 2013 and estimation for 2014



Data for the first half of 2014



Forecast for the development of the Russian economy in 2015-2017



Retail trade development in 2013 and development forecast for 2014-2017



Consumer inflation


Food retail chain market



Development indicators of food retail market in 2013 and the first half of 2014



Market development trends in the medium term



Expert opinions on the current situation and prospects for the development of the Russian FMCG retail



Food retail logistics



Consumer behavior and higher food prices



Structure of food retail formats in 2013









Hypermarkets/cash & carry



Neighborhood stores



Key characteristics of Russian retail chains



Common characteristics (average selling space, number of staff and footfall rate in stores)



Range of food and non-food goods



Private label goods



Average check and sales per meter of selling space



Ratings of leading retail chains as of year-end 2013



M&A deals in the food retail segment



Medium-term development forecast



Main trends in the development of retail trade in Russia in 2013-2016



Main trends in the development of formats in 2013-2016



Regional development of retail chains



Macroeconomic indicators



Central Federal District



Northwestern Federal District



Urals Federal District



Volga Federal District



Southern Federal District



Siberian Federal District


Fig. 1. Nominal volume of Russian GDP, RUB billion, 2008-2013, forecast for 2014-201716
Fig. 2. Comparison of  actual growth rates of key indicators of the economy, %, 2008-2013 , forecast for 2014-201717
Fig. 3. Contribution of trade sector to added value of  Russian GDP (derived), %  2004-201321
Fig. 4. Structure of retail trade formation by business entities in 2013 (in 2012)22
Fig. 5. Structure of retail trade formation by business entities in the first half of 2014 (in the first half of 2013)23
Fig. 6. Stages of development of Russian food retail24
Fig. 7. LFL revenue growth (RUB) of several retail trade chains, %, 2007-201327
Fig. 8. Share of food retail chains in Russian retail trade turnover (RUB), 2007-201329
Fig. 9. Degree of consolidation of food retail in Russia - share of the top 10 companies, 2007-201330
Fig. 10. Revenue growth (RUB) of retailers - distribution by type of chains, %, 2008-201331
Fig. 11. Dynamics of the structure of food retail chain revenue - distribution by type of chain, %, 2005-201332
Fig. 12. Largest food retail market players (share of leading chains in total sales of organized food retail), 201333
Fig. 13. Volume of high-quality warehousing facilities in Moscow, St. Petersburg and the Russian regions, 2010-2013, mln sq. m.44
Fig. 14. Dynamics of the volume of high-quality warehouse facilities in the RF, 2008-2013, mln sq. m and forecast for 201445
Fig. 15. Opinion of Russians on food product quality, December 2013  (answer to a question "What food products do you accept as quality products?", % of respondents)47
Fig. 16. Dynamics of prices for basic food products, %, 2010-201348
Fig. 17. Structure of food retail trade based on chain formats, 2005-201352
Fig. 18. Quantitative structure of Russian retail chains in the regions under study - distribution by type of outlets, as of Q2 of 201453
Fig. 19. Sales growth of main retail trade formats in ruble terms, %, 2007-201358
Fig. 20. Sales turnover of goods in the PL segment of retail food chains operating in Russia, billion Rub, 2004-2013, forecast for 201466
Fig. 21. Dynamics of M&A deals in the food retail sector, 2004-201379
Fig. 22. Number of M&A deals and average value of deal in the food retail sector, 2004-201380
Fig. 23. Dynamics of key macroeconomic indices for the retail trade sector, %, 2008-2013, forecast for 2014-201781
Fig. 24. Level of consolidation of the food retail chain business in Russia, %, forecast for 2014-201784
Fig. 25. Structure of food retail sales by formats of trade chains, forecast for 2014-201586
Fig. 26. Vector of development for the Russian food retail trade market, 2014-201787
Fig. 27. Growth of retail sales by federal districts (% vs. respective period of the previous year in LFL prices), 2009-201389
Fig. 28. Structure of retail sales by federal districts, 201390
Fig. 29. Structure of retail chain sales by federal districts, 201392
Fig. 30. Domination of chains in the federal districts of Russia, distribution by number of stores as of May-June 2014.93
Fig. 31. Comparison of the largest Russian regions by retail sales and penetration rate of chain retail95
Table 1. Key development indicators of the Russian economy, 2010-2013, % change vs. respective period of the previous year8
Table 2. Key indicators of the forecast for the social and economic development10
Table 3. Key performance indicators of the Russian economy in January-June 2014, % change vs. the respective period of the previous year12
Table 4. Key indicators of the forecast  for the social and economic development of the Russian Federation in 2015 - 201714
Table 5. Average annual exchange rates of major currencies, 2008-2013, forecast for 2014-201617
Table 6. Structure of consumer price growth in 2010-2013, forecast for 2014-201719
Table 7. Share of retail chains in total retail trade turnover (in effective prices, in %)  2009-201321
Table 8. Distribution centers of major food retail chains as of the beginning of 2Q1442
Table 9. Average selling space of stores, distribution by formats, square meters, 2012-201360
Table 10. Number of staff per store, distribution by formats, 2012-201361
Table 11. Daily number of buyers per store (number of cash register receipts), distribution by formats, 2012-201362
Table 12. Total range of goods, SKU, 2013-201462
Table 13. Range of food products, SKU, 2013-201462
Table 14. Range of non-food products, SKU, 2013-201463
Table 15. Ratio of food and non-food products in the range of goods of a store on average by formats, %, 2013-201463
Table 16. Company leaders by the share of private label goods in chain sales, %, 201363
Table 17. Average check (including VAT) in stores of various formats, Rub, 2012-201366
Table 18. Sales per square meter of selling space per year, Rub, 2012-201367
Table 19. Comparison of average selling space of stores and average sales per square meter, distribution by formats, 2012-201367
Table 20. Rating of retail trade chains by size of sales for 201368
Table 21. Rating of retail trade chains by number of stores as of the beginning of Q2 2014 * - data as of June 2014** - estimated70
Table 22. Rating of retail trade chains by size of selling space as of the beginning of 2014 * - estimated value73
Table 23. Rating of retail trade chains by number of buyers as of 2013* - estimated value74
Table 24. Rating by sales per square meter of selling space for 201376
Table 25. Structure dynamics of retail sales in RF by federal districts, %, 2008-201390
Table 26. Largest cities of Russia in terms of population and retail trade turnover per capita in 201391
Table 27. Leading regions in terms of retail food chain volume, Rub mn, 201393
Table 28. Structure of food retail chains in the Central Federal District, distribution by number of stores, 2012-201497
Table 29. Structure of food retail chains in the North-West Federal District, distribution by the number of stores, 2012-201499
Table 30. Structure of food retail chains in the Urals Federal District - distribution by number of stores, 2012-2014101
Table 31. Structure of food retail chains in the Volga Federal District - distribution by number of stores, 2012-2014103
Table 32. Structure of food retail chains in the Southern Federal District - distribution by number of stores - 2012 - 2014104
Table 33. Structure of food retail chains in the Siberian Federal District - distribution by number of stores, 2012 - 2014106
Table 34. Household penetration of chain stores - distribution by regions and store formats (as of April-June 2014)107
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