Subject of research:
RUSSIAN BOOKS MARKET AND RETAIL CHAINS
Goal of research:
EVALUATION OF MARKET CONDITIONS AND FORECAST OF ITS DEVELOPMENT FOR 2012-2014
Regions of research:
RUSSIA, REGIONS OF RF
Basic units of research:
GENERAL ECONOMIC SITUATION INRUSSIA
SUBJECT OF RESEARCH:
WORLD MARKET OF BOOKSELLING
VOLUME OF RUSSIAN BOOKSELLING MARKET
BOOKS PRODUCTION INRUSSIA
THE LARGEST PLAYERS ON THE MARKET OF BOOKS PRODUCTION
CHANNELS OF SALES
THE LARGEST PLAYERS ON THE ON-LINE MARKET OF BOOKS PRODUCTION
MARKET OF ELECTRONIC BOOKS
FACTORS AFFECTING RUSSIAN BOOK MARKET
TRENDS ON THE RUSSIAN MARKET OF BOOKS PRODUCTION
FORECAST OF DEVELOPMENT OF BOOKS RETAILING
Information sources used:
Ministry of Economic Development of RF
Federal Custom Service
Federal Tax Service
Evaluation of Experts of the Branch
Retail sales statements
Data of the main players of the branch
Printed and electronic publications of the branch
The research contains 39 Schedules, 34 Diagrams, 6 Tables.
EXTRACTS FROM THE RESEARCH
VOLUME OF RUSSIAN MARKET OF BOOKS RETAILING
In 2011 volume of proceeds from book products sales reached *** bln. rubles, that is by ***% more than the last year results. At that the market capacity makes up about *** bln. dollars.
In 2009 and 2010 in the dynamics of retail sales of printed products, the general tendency was noticed: sales in *** and *** quarters were almost the same, in *** quarter fast growth was noticed. In 2011 the peak of sales accounts for *** quarter, although the significance difference between sales of *** and *** quarters was not noticed.
In the structure of proceeds from printed goods dominated the *** Federal District, to which *** % of proceeds accrue in the 3rd quarter of 2011.
BOOKS PRODUCTION IN RUSSIA
In 2011 books production enlarged the volume by *** ths. items, that is by *** % more, than in the previous year, but less the level of 2008-2009.
In 2011 to *** copies *** amount of copies per capita. This is by ***%, than in 2010 and by ***% less than in 2008, when the maximum was reached.
In 2011 the main volume of the products produced was accounted for ***Federal District- ***%. The share of *** District was ***%, Volga Federal District - ***%. In 2011 the share of *** Federal District enlarged almost by *** p.p., while the share ofNorthwest Federal District, on the contrary, reduced by *** p.p. The share of Volga Federal District grew by *** p.p.
THE LARGEST PLAYERS ON THE MARKET OF BOOKS PRODUCTION
In April 2012 by the total amount of retail shops ***--*** was in the lead, including *** of the chain shops “***” and “***”. It was followed by the chain of shops of “Eksmo” publisher, that included *** shops, among them *** wholesale and retail shops “Novy knizhny - Bukvoed”, *** “Novy knizhny” shops, *** “Bukvoed” shops, *** -- “Chitay-gorod” and *** unbranded shops. The third place is occupied by *** with *** shops.
Among regional chains by the amount of shops the first place was occupied by the chain "***" - *** shops, the second – by “***” - *** shops and “***” - *** shops.
Among the largest wholesale companiesMoscowones dominate. In April 2012 the largest range of products was offered by companies “***” and “***” - *** and *** ths. items correspondingly.
CHANNELS OF SALES
In 2011 the main sales channel for major publishers was ***, *** of the total volume of sales fell at it. It was followed by *** with the share of ***% and *** - ***%. Publishers'''''''''''''''' own shops (online and offline) provided ***% of sales, *** % were accounted for non-core points of sales.
Structure of channels of distribution of regional publishers differed from the structure of central ones. The main consumer for them is ***, at which fell ***% from the total volume of sales.
Book selling establishments, both metropolitan and regional ones, mostly cooperate directly with ***, and only then with ***. In 2011 the publishers performed ***% of deliveries to the metropolitan bookshops. *** provided 12% of the range of bookshops of Moscow and Saint Petersburg.
LIST OF SCHEDULES, DIAGRAMS AND TABLES
1. GENERAL ECONOMIC SITUATION IN RUSSIA
1.1. Population ofRussia
Dynamics of population
The largest cities
Social standards of living
1.2. Economic situation
Dynamics of economic development
Stability of the state budget
1.3. Position ofRussiain the world
Share of RF in the population of the world
2. SUBJECT OF RESEARCH:
2.1. Characteristics of retail market
2.2. Classification of retail trading
Classification by All-Russian Classification of Economic Activities and Products
Classification by the property categories
Classification by the types of trading
Classification by specialization
Classification by the method of organization
Classification by the type of retail facilities
Classification by the forms of trading services
Classification by the volume and principles of trade
Classification by pricing policy
2.3. Classification of bookshop goods
3. WORLD MARKET OF BOOKSELLING
3.1. Rating of companies by sale proceeds
3.2. Structure of books distribution in theUSAby trade channels and companies
3.3. World market of electronic books
4. VOLUME OF RUSSIAN BOOKSELLING MARKET
4.1. Dynamics of sales proceeds volume by years, quarters
4.2. Structure of sales proceeds by federal districts
4.3. Regional structure of sales proceeds
4.4. Structure of sales by product line groups
4.5. Price formation on the market of book products
VAT for book products
5. BOOKS PRODUCTION IN RUSSIA
5.1. Dynamics of volume of books production
5.2. Regional structure of books production in physical terms
5.3. Rating of publishers buy the number of books produced
5.4. Structure of books production by sections, purpose
5.5. The largest players on the market of books production
6. THE LARGEST PLAYERS ON THE MARKET OF BOOKS PRODUCTION
6.1. Book chain stores
Moskovsky dom torgovli
6.2. The largest wholesale companies on the market of books
7. CHANNELS OF SALES
7.1. Channels of books distribution by the publishers
7.2. Forms of book retail trading
8. THE LARGEST PLAYERS ON THE ON-LINE MARKET OF BOOKS PRODUCTION
9. MARKET OF ELECTRONIC BOOKS
9.1. Market of e-book readers
Dynamics of sales
Structure of sales
Trends on the market of e-book readers
9.2. Dynamics of volume of e-book market
9.3. Price formation on the market of e-books
9.4. Prospects for development of the e-book market
10. FACTORS AFFECTING RUSSIAN BOOK MARKET
11. TRENDS ON THE RUSSIAN MARKET OF BOOKS SELLING
12. FORECAST OF DEVELOPMENT OF BOOKS RETAILING FOR 2012-2014
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