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Books retailing and Russian market of books retailing. Current situation and forecast
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Демоверсия
Intesco Research Group

Books retailing and Russian market of books retailing. Current situation and forecast

Дата выпуска: 1 августа 2012
Количество страниц: 98
Срок предоставления работы: 1 день
ID: 35348
44 850 ₽
Демоверсия
Описание Содержание
Описание

Subject of research:

RUSSIAN BOOKS MARKET AND RETAIL CHAINS

Goal of research:

EVALUATION OF MARKET CONDITIONS AND FORECAST OF ITS DEVELOPMENT FOR 2012-2014

Regions of research:

RUSSIA, REGIONS OF RF

Basic units of research:

GENERAL ECONOMIC SITUATION INRUSSIA

SUBJECT OF RESEARCH:

WORLD MARKET OF BOOKSELLING

VOLUME OF RUSSIAN BOOKSELLING MARKET

BOOKS PRODUCTION INRUSSIA

THE LARGEST PLAYERS ON THE MARKET OF BOOKS PRODUCTION

CHANNELS OF SALES

THE LARGEST PLAYERS ON THE ON-LINE MARKET OF BOOKS PRODUCTION

MARKET OF ELECTRONIC BOOKS

FACTORS AFFECTING RUSSIAN BOOK MARKET

TRENDS ON THE RUSSIAN MARKET OF BOOKS PRODUCTION

FORECAST OF DEVELOPMENT OF BOOKS RETAILING

Information sources used:

FederalStateStatistics Service

Ministry of Economic Development of RF

Federal Custom Service

Federal Tax Service

Evaluation of Experts of the Branch

Retail sales statements

Data of the main players of the branch

Printed and electronic publications of the branch

The research contains 39 Schedules,  34 Diagrams, 6 Tables.

 

EXTRACTS FROM THE RESEARCH

VOLUME OF RUSSIAN MARKET OF BOOKS RETAILING

In 2011 volume of proceeds from book products sales reached *** bln. rubles, that is by ***% more than the last year results.  At that the market capacity makes up about *** bln. dollars.

In 2009 and 2010 in the dynamics of retail sales of printed products, the general tendency was noticed: sales in *** and *** quarters were almost the same, in *** quarter fast growth was noticed.  In 2011 the peak of sales accounts for *** quarter, although the significance difference between sales of *** and *** quarters was not noticed.

In the structure of proceeds from printed goods dominated the *** Federal District, to which *** % of proceeds accrue in the 3rd quarter of 2011.

BOOKS PRODUCTION IN RUSSIA

In 2011 books production enlarged the volume by *** ths. items, that is by *** % more, than in the previous year, but less the level of 2008-2009.

In 2011 to *** copies *** amount of copies per capita. This is by ***%, than in 2010 and by ***% less than in 2008, when the maximum was reached.

In 2011 the main volume of the products produced was accounted for ***Federal District- ***%. The share of *** District was ***%, Volga Federal District - ***%. In 2011 the share of *** Federal District enlarged almost by *** p.p., while the share ofNorthwest Federal District, on the contrary, reduced by *** p.p. The share of Volga Federal District grew by *** p.p.

THE LARGEST PLAYERS ON THE MARKET OF BOOKS PRODUCTION

 In April 2012 by the total amount of retail shops ***--*** was in the lead, including  *** of the chain shops “***” and “***”.  It was followed by the chain of shops of “Eksmo” publisher, that included *** shops, among them *** wholesale and retail shops “Novy knizhny - Bukvoed”, *** “Novy knizhny” shops, *** “Bukvoed” shops, *** -- “Chitay-gorod” and *** unbranded shops. The third place is occupied by *** with *** shops.

Among regional chains by the amount of shops the first place was occupied by the chain "***" - *** shops, the second – by “***” - *** shops and “***” - *** shops.

Among the largest wholesale companiesMoscowones dominate.  In April 2012 the largest range of products was offered by companies “***” and “***” - *** and *** ths. items correspondingly.

CHANNELS OF SALES

In 2011 the main sales channel for major publishers was ***, *** of the total volume of sales fell at it. It was followed by *** with the share of ***% and *** - ***%. Publishers'''''''''''''''' own shops (online and offline) provided ***% of sales, *** % were accounted for non-core points of sales.

Structure of channels of distribution of regional publishers differed from the structure of central ones.  The main consumer for them is ***, at which fell ***% from the total volume of sales.

Book selling establishments, both metropolitan and regional ones, mostly cooperate directly with ***, and only then with ***. In 2011 the publishers performed ***% of deliveries to the metropolitan bookshops.   *** provided 12% of the range of bookshops of Moscow and Saint Petersburg.

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Содержание

RESERCH METHODOLOGY

LIST OF SCHEDULES,  DIAGRAMS AND TABLES

1. GENERAL ECONOMIC SITUATION IN RUSSIA

1.1. Population ofRussia

Dynamics of population

The largest cities

Social standards of living

Economic activity

1.2. Economic situation

Dynamics of economic development

Stability of the state budget

1.3. Position ofRussiain the world

Share of RF in the population of the world

2. SUBJECT OF RESEARCH:

2.1. Characteristics of retail market

Book retailing

2.2. Classification of retail trading

Classification by All-Russian Classification of Economic Activities and Products

Classification by the property categories

Classification by the types of trading

Classification by specialization

Classification by the method of organization

Classification by the type of retail facilities

Classification by the forms of trading services

Classification by the volume and principles of trade

Classification by pricing policy

2.3. Classification of bookshop goods

3. WORLD MARKET OF BOOKSELLING

3.1. Rating of companies by sale proceeds

3.2. Structure of books distribution in theUSAby trade channels and companies

3.3. World market of electronic books

4. VOLUME OF RUSSIAN BOOKSELLING MARKET

4.1. Dynamics of sales proceeds volume by years, quarters

4.2. Structure of sales proceeds by federal districts

4.3. Regional structure of sales proceeds

4.4. Structure of sales by product line groups

4.5. Price formation on the market of book products

Release prices

Retail price

VAT for book products

5. BOOKS PRODUCTION IN RUSSIA

5.1. Dynamics of volume of books production

5.2. Regional structure of books production in physical terms

5.3. Rating of publishers buy the number of books produced

5.4. Structure of books production by sections, purpose

5.5. The largest players on the market of books production

AST

Eksmo

Azbuka-Attikus

Drofa

Infra-M

Corporation “Fedorov”

6. THE LARGEST PLAYERS ON THE MARKET OF BOOKS PRODUCTION

6.1. Book chain stores

Top-Kniga

AST

EKSMO

Mirs

Prodalit

Moskovsky dom torgovli

Amital

6.2. The largest wholesale companies on the market of books

7. CHANNELS OF SALES

7.1. Channels of books distribution by the publishers

7.2. Forms of book retail trading

8. THE LARGEST PLAYERS ON THE ON-LINE MARKET OF BOOKS PRODUCTION

8.1. Ozon.ru

8.2. Labirint-shop.ru

8.3. Bolero.ru

8.4. My-shop.ru

9. MARKET OF ELECTRONIC BOOKS

9.1. Market of e-book readers

Dynamics of sales

Structure of sales

Trends on the market of e-book readers

9.2. Dynamics of volume of e-book market

9.3. Price formation on the market of e-books

9.4. Prospects for development of the e-book market

10. FACTORS AFFECTING RUSSIAN BOOK MARKET

11. TRENDS ON THE RUSSIAN MARKET OF BOOKS SELLING

12. FORECAST OF DEVELOPMENT OF BOOKS RETAILING FOR 2012-2014

ABOUT INTESCO RESEARCH GROUP

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